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Glastonbury

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Dev Pzr

on 19 November 2013

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Transcript of Glastonbury


Glastonbury
Larissa de Souza Feder
Peupedje Mendy


festival of contemporary art
The Glastonbury Festival of Contemporary Performing Arts is a performing arts festival that takes place near Pilton, Somerset, England, best known for its contemporary music, but also for dance, comedy, theatre, circus, cabaret and other arts.

Started by Michael Eavis, a farmer in the Somerset valley

The first festival was in the 1970 and was influenced by hippie ethics and the free festival movement.
PRESENTATION
The festival takes place in south west England at Worthy Farm between the small villages of Pilton and Pylle in Somerset, six miles east of Glastonbury
HISTORY
Muse Performing at Glastonbury
1970
40 Years of Celebration!!!
People: 15,000 30,000 - 100,000 250,000

The 2008 festival was reported to have cost £22 million to produce
MAIN ISSUE
Environmental Issues
•Over 250,000 people
•“We won’t play due to carbon foot print” Radiohead
•Traffic and public transport issues
Environmental initiatives
•Car-pooling
•100% Biodiesel machinery
SWOT ANALYSIS
Wide target audience
Increased participation
Economies of scale and effort
Legacy
Validation of community groups
Over crowded
Requires a great deal of forward planning and preparation.
Heavy requirement of sponsors
Additional staff/ volunteers required
Substance abuse
Young audience
Communicate with a new and wider audience.
New themes to be distinguished
High profile event which could raise a good deal of interest from press, radio and TV
Raise awareness of local produce and encourage community to buy locally
Poor weather
Poor turnout
A competing event which is popular with target audience.
Lack of planning and organisation.
Potential for areas of farm to be 'worn' post weekend. e.g. fields trampled, equipment broken from over-use
Strengths
Weaknesses
Opportunities
Threats
Soller, K. (2007). GREEN YOUR GETAWAY. Newsweek, 150(2), 75-76.
Mendip Council (2007) Economic Impact of Glastonbury Festival 2007
Green Glastonbury uses Biodiesel Powered New Holland Powered Tractors (2007) New Holland Agriculture
Fuel cell power for Latitude, Glastonbury music festivals. (2010). Fuel Cells Bulletin, 2010(8), 6. doi:10.1016/S1464-2859(10)70250-9
Bloxom, A., (2012) Glastonbury 2012 cancelled due to lack of portaloos and police, The Telegragh.
Crompton, J., McKay, S. (1997) Motives of visitors attending festival events, Annals of Tourism Research, Volume 24, Issue 2, Pages 425-439
Stone, C. (2009) Chapter 14 - The British Pop Music Festival Phenomenon, In: Jane Ali-Knight, Martin Robertson, Alan Fyall and Adele Ladkin, Editor(s), International Perspectives of Festivals and Events, Elsevier, Oxford, Pages 205-224
Laing, J., Frost, W. (2010) How green was my festival: Exploring challenges and opportunities associated with staging green events, International Journal of Hospitality Management, Volume 29, Issue 2
Glastonbury Festival goers told to get on their bikes (2013) This is Somerset,
SOURCES
QUESTIONS?
OUTLINE
Presentation of the festival
History
Main Issue
Questions
SWOT Analysis

QUESTIONS
Can Glastonbury continue with environmental issues?
Will it be possible to contain ever growing crowd?
Will Glastonbury be a profitable affair?

CONCLUSION
Legacy Festival with international recognition
Bigger challenges
New ideas implemented
Increased awareness
Full transcript