Loading presentation...

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

Make your likes visible on Facebook?

Connect your Facebook account to Prezi and let your likes appear on your timeline.
You can change this under Settings & Account at any time.

No, thanks

Country Notebook (Brazil)

No description
by

SangJong Choi

on 18 August 2013

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of Country Notebook (Brazil)

Brazil
Country Notebook
Group D
Contents
1. Cultural Analysis
- Brief History
- Geography
- Social Institution
- Religion
- Living Conditions
- Language
- Executive Summary
Contents
2. Economic Analysis
- Population
- Economic Statistics and Activity
- Science and Technology
- Channels of Distribution
- Media
- Executive Summary
3. Product Choice
Brief History
- 1494 Treaty of Tordesillas
- 1500 Brazil was discovered by Pedro Alvares Cabral
- 1822 Brazil gained its independence from Portugal
- 1888 Abolished slavery
- 1889 Federal Republic established
Location
- Southern Hemisphere
- Latitude
5°16'20''N ~ 33°44'32''
- Longitude
34°47'30''W ~ 73°59'32''W
Climate
- 1. North Region
: Equatorial Climate
- 2. Northeast Region
: Semi-arid
- 3. Southeast Region
: Subtropical
- 4. South Region
: Temperate Four Season Climate
- 5. Middle-West Region
: Tropical (Hard dry season & Extreme temperatures)
Topography
North Region

Amazon Lowlands
- Dominated by the basin
of the Amazon River and
its tributaries
- Constitute the world's largest tropical rain forest
Family
- Household types (1999)
- Marriage
- Female/Male roles
* Nuclear family (69.2%), Extended family (16.8%)
* Family tie is still very strong
* Legal minium age : 18 (both women and men)
* Average age of first marriage : 22.6 (women), 25.3(men)
* Man and woman shall enjoy the same privileges
and responsibilities (Civil Code Article of 2002)
* Global gender gap ranking : 62nd
Education
- Primary education
- Higher Education
* Mandatory
for children age 6 to 14
* Public University : Entrance Exam (Vestibular) needed
- Secondary education
* Not Mandatory for young people age 15 to 18, but Free
*
Public University degrees
are
valued much more highly

than those from Private University
Political System
1. Political Structure

- Government
*
President
: Elected by popular vote
for a
4 year term

(May serve
2 terms
)

- Legislature : Bicameral
* Federal Senate (81
senators
:
8 yerars
)
* Chamber of Deputies (513
deputies
:
4 yerars
)
2. Political Parties

- No single party has a chance of gaining power alone

- Federal Senate : PMDB(20), PT(12), PSDB(10)
- Chamber of Deputies : PT(86), PMDB(78), PSDB(51)
Legal System
- Based oin Civil Law Tradition
- Constitution organizes the country as a
* Federative Republic,
* formed by the indissoluvle union of the states and
municipalities, and of the Federal District
- 26 Federate states have powers to adopt
their own Constitutions and laws
- However their automony is limited by the principles
established in the Federal Constitution
Social Organization
- Race(2006) : White(49.4%), Brown(42.3%), Black(7.3%)
Business Customs and Practices
- Working Hours : AM 8:30 ~ PM 5:00 (1~2 Hour for lunch)
- Brazilians loves socializing & spending time with each other.
Religion
- Business Hours : AM 9:00 ~ PM 7:00 (Monday~Friday)
AM 9:00 ~ PM 1:00 (Saturday)
- It is important to schedule business appointments
2~3 weeks in advance and confirm them once.
- Brazilians are quite fashion conscious.
Diet and Nutrition
- 81% of men and 58% of women consumed more meat
than recommended
- Meat and Vegetable Consumption Rate
- Main dish : Rice, Beans, Manioc(Cassava)
Clothing
Sports
Healthcare
- Health Indicators
* Life Expectancy : 69.7(M), 77.3(W)
* Infant Mortality : 22.58 / 1,000
* Fertility : 1.76
* Obesity : 8.7%(M), 18.3%(W)
- Family Health Program covers 50.7% of population
- Portuguese (99%)
- 66% of the hospitals belonged to the private sector
Language
Introduction
- 6th largest Nominal GDP in the world (1st in Latin America)
- Population(2012) : 198,656,019
Population
- 7th largest Purchasing Power Parity in the world
- One of the fastest-growing major economies in the world
(Average annual GDP growth rate : over 5%)
Economic Analysis
Cultural Analysis
- Birthrates : 1.81 births per woman
- Growth Rate : 0.9% annual change
- Age & Sex
Population (Distribution)
- Migration
- Geographic Areas
GDP
- GDP(2012) : $ 2,252,664,120,777
- GDP Growth(2012) : 0.8%
- The richest 10% take home 44.5%
- The poorest 10% bring in just 1.1%
- GDP per capita : $12,465 (55th)
Distribution of Wealth
Minerals & Resources
- Petroleum : World 10th
- Iron : World 5th
- Timber Forests : 36.7% of Brazil's land is covered by forests
- Water : 18% of the world's fresh water
Principal Industries
Foreign Invest
Foreign Invest
Advantage
Disadvantage
1. Large land, abundant resources and energy
2. ROE on banking equity in Brazil (20%)
3. Equal treatment to all foreign investment
4. Low political risks
& sound economic foundation
5. 2nd round of Brazil boost economy plan
(2011~14) : 1.59 trillion Real will be invested
6. Large population (Domestic demand)
1. Infrastructural investment
are not legally guaranteed
2. Low level of
- micro economy stability (109th)
- cargo process efficiency (99th)
- infrastructure (74th)
- labor market efficiency (80th)

* by World Economy Center (133 countries)
International Trade
Exports (2012)
Imports (2012)
Value
US$ 256 billion
US$ 238.8 billion
Main
Partner
China 15.4%
China 17%
U.S. 11.1%
U.S. 14.7%
Argentina 7.4%
Machinery 26.5%
Main
Product
Iron Ore 17%
Petroleum Products 13%
Argentina 7.4%
Chemical Product 16.7%
Inflation Rates
- Inflation rate : 6.7% (June. 2013)
- Components of Consumer price index
* Food, Alcohol and tabacco (31%)
* Transport (15%)
* Real estate (12%)
* Health care (11%)
* Clothing (9%)
* Communication (5%)
* Education (4%)
- Year on year, food prices grew 12.8%
- Registered for personal expenditures (8.7%), education (7.8%) and clothing (6.5%) grew, as well
Labor Force
- Size : 104 Million (World 5th)
* China (1st) : 796 Million
* India (2nd) : 488 Million
* U.S (3rd) : 153 Million
* Indonesia (4th) : 117 Million
- Unemployment Rate : 5.5% (the lowest rate since 2002)
Channels of Distribution (Retailor)
- 1st at 2013 Global Retail Development Index (A.T.Kearney)
- Despite a GDP slowdown, retail spending remains strong
and is expected to rise 11% in 2013

* Continued expansion, Organic growth, Infrastructure
improvements, and Rising consumer confidence
Channels of Distribution (Retailor)
- Top Retailors (2011)
1) Companhia Brasileira de Distribuição
* Gross Revenue : BRL 52.6 Billion
* Stores : 1,571
2) Carrefour Comércio e Indústria Ltda.
* Gross Revenue : BRL 28.7 Billion
* Stores : 500
3) Wal-Mart Brasil Ltda.
* Gross Revenue : BRL 23.4 Billion
* Stores : 521
Media
A. Newspaper
- Newspaper circulation keeps growing
(4.5 million copies/day : 1.8% up in 2012)
B. Internet
- 94 million internet users - with 22 million more on the way
- Internet usage : World 5th
C. TV
- 16.2 million households were subscribing to Pay TV
(Pay TV Audience : 53.4 million)
- Globo domination
: Share of audience 40.2%(Free TV), 30.9%(PayTV)
D. SNS
- Brazil leads the world in facebook growth
(30 million Brazilians joined Facebook in 2012)
- Each Facebook user spends 535 minutes a month on the site
Advertising
- Average growth (since 2006) : 10.4% per year
- The strongest growth : between 2010 and 2011
- Overall investment : US$ 22.6 billion (World top 5 market)
Product Choice
1. Asian Clothing
- Big Japanese population
2. Satellite Receiver
- Huge demands
(2012 Imports : US$ 3.4 billion)
- Olympic and Worldcup
- In 2018, Analog TV service ends
Bibliography
- Wikipedia
- The Brazil Business
http://thebrazilbusiness.com/article/the-10-largest-supermarket-chains-in-brazil
- Key facts about Brazil's media market
http://www.slideshare.net/USMediaConsulting/report-on-brazils-2012-media-market-2012
- Consumer Products & Retail
http://www.atkearney.com/consumer-products-retail/global-retail-development-index/full-report/-/asset_publisher/oPFrGkbIkz0Q/content/2013-global-retail-development-index/10192
- Latin Link
http://latinlink.usmediaconsulting.com/2013/02/7-new-trends-in-brazilian-media/
- BBC News Business
http://www.bbc.co.uk/news/business-21412761
http://www.kwintessential.co.uk/intercultural/management/brazil.html
- Kwintessential
- Angloinfo
http://brazil.angloinfo.com/family/schooling-education/school-system/
- Investment International
http://www.investmentinternational.com/magazine/alternative-investments/investing-in-brazil-3057.html
- Choices
http://www.choicesmagazine.org/magazine/article.php?article=79
- Kotra Global Window
Full transcript