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Empathy Map - Design Thinking Action Lab

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Anna Conway

on 7 August 2013

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Transcript of Empathy Map - Design Thinking Action Lab

Empathy Map
Stakeholder- Employer
Problem Statement
Advertizes vacancies very often.
Trains new and old employees regularly.
Sends some of his employees to Europe for training.
Takes interns to train them while they are still at university.
Sends teams of his employees to universities to give talks about what jobs there are and what specialists are needed.
Employs experienced managers for each department so that they can train their subordinates. Each manager is responsible for adequate training of their department staff.
"It is actually very difficult to find good employees".
"Very few people study in the field they are interested in."
"Our culture is pre-conditioned, thus we have many men lawyer and women teachers."
"We also have too many specialists with diplomas but no technical college graduates. Firstly, because we don't have technical colleges, and secondly, because parents initially make their children believe that after school they should go to a uni and become a director."
"Another problem is the knowledge gained at universities in Armenia - it's theoretical, not practical."
"If instead of current lecturers we had professionals with extensive work experience in the relevant field, we would have better workforce."
"The biggest problem is that young people are demotivated and all they want is to migrate."
"I prefer to employ newly-graduates if I see that they are motivated - they are the best workers one can get."
"People I employ are trained in-house or abroad. I can never find a ham making specialist, I have to send motivated people to Germany to learn to make ham."
"Applicants cannot even write their CVs and cover letters properly, especially if they are newly-graduates. Most of them just send an empty email with an empty subject line and just a CV attached."
"Moreover, they don't know anything about business ethics, have no writing, presentation or negotiation skills. We have to teach them all of the skills."
"Although my father was a businessman, I started working for him at the age of 11 at some low position in his workshops. This is what made me into who I am now."

Universities as well as schools should be responsible for teaching business writing skills, presentation skills,etc to pupils and students.
We should understand that we cannot be all bosses, and parents should stop forcing their children to become, for example, lawyers even though they do not have any interest int eh profession or any skills or abilities for it.
Universities should focus more on practical side of each job not theoretical.
Case studies would help the learning more than lectures..
Applying for a job and attending interviews should be taught before young people start looking for jobs: either at universities or at schools.

He feels quite depressed about the situation.
There is more that can be done than is being done.
Technical colleges are needed to improve the situation.
Leaving the country is not an option.
X, a big business owner, needs to be able to find better quality staff.
Surprisingly, he thinks
that young people do not want to
work because they all want to
leave the country.
A businessman, owner of a meat factory, a bakery and a restaurant.
Never went to university himself.
Got involved in the factory at the age of 11 and at the age of 19 started expanding it on is own. He is now 34 and has an extensive experience in setting up and running businesses.
Married with 2 children, the third is on the way.
Full transcript