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Route to Sales and Marketing Excellence

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by

Sandra McDonald

on 14 November 2013

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Transcript of Route to Sales and Marketing Excellence

Welcome from
Luke Chapman, Managing Director
Route to Sales and Marketing Excellence ?
design by Dóri Sirály for Prezi
Manufacturers
Wholesalers / Banner
Dealers
End User
Small
Medium
Large
What I'll be talking about:

- Where we are today
- Why we have to do something different
- The importance of The End User
- Considering the differences
- The route map to get to them
- The plan for 2014
- What Next?

Prospects
Lapsed
Growth
Retention
Why do we need to do something different?

BPG reviewed current marketing and execution
- Fragmented
- Disjointed
- Ineffective

From working with dealers 121 and during the
business builder programme we have
determined where you and Advantia are
delivering best practice or otherwise.

What Next?
It starts now and today.

- The Engage Gateway with Nick
- Look for Greg, Ellie, Sandra
- Business Builder Programme
- Account Segmentation Fast Track Programme
- Inspire Academy
- 121 Support
- Get Onboard
- Sign Up Today and fly in 2014
1. Business Builder Session
2. Fast Track Account Segmentation

27th November 2013
Hinckley Island Hotel
Date for your Diary
FREE
FREE
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Full transcript