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Graphic design in Latin America

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on 21 February 2016

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Transcript of Graphic design in Latin America

Most Latin American posters have evident pop art and art deco influences. It makes use of contrasting colors, wacky typography and energetic shapes.
Latino graphic designers are liberal when it comes to using bold colors and contrasting elements. The world can learn a lot from the Latin Americans; such as to take life less seriously and enjoy. They teach us to look at design not just visually, but with your six senses
Argentina, Brazil, and Mexico are the regional leaders in design, which is likely due to their relative size, population, and degree of industrialization.
Alejandro Magallanes,
who fights for peace and justice.
Better not to be, than not to be revolutionary. - Rene Mederos 1968
This powerful and stunning poster uses only a black and white geometric composition using only typography.
The art revolved around their surroundings and culture. Art is alive and well in the streets of Argentina, Ecuador and Brazil. Building exteriors filled with graffiti & stencil art. Latin American design is a reflection of the rampant street art scene: colourful, tantalizing, soulful, and a bit naive. The common theme for all Latin American designs: the latino’s love for life, dance and celebration.
Graphic design in Latin America
Graphic design is a lot like languages. It’s an identity; beautiful and enigmatic. Graphic design varies from culture to culture, influenced by a country’s culture, history and way of life. Just like art and music, graphic design differ from culture to culture. There may be common elements found in a culture’s graphic design, not found in other cultures and vice versa.
Lourdes Zolezzi, her work includes cultural and social projects on subjects such as violence, hunger and children’s rights.
The Castro (Cuba's president) regime employed visual communications

Cuba is endowed with a rich visual design history, informed by its tumultuous and colorful history, both prior and after its revolution.
The country's visual communications during the 1920-30 era was heavily influenced by the American culture, stemming from Cuba's economical and financial ties to the US economy. Nevertheless, the graphic design of this period, highly influenced by Art Nouveau, is dubbed by some as the “Golden Age” of Cuban design.
Throughout the modern times, the Chilean graphic artists have expressed themselves in the street art. For instance; in 1940 when during protests marches against a new government a young woman named Ramona Parra, was shot and killed, she became a symbol of struggle for liberation and the fight against tyranny. Her memory became immortalized through the underground art movement that decorates the streets of Santiago with illegal art and political slogans in favour of human rights. This incipient muralist movement of the 1940s, was influenced by the Chilean visit of Mexican muralist David Alfaro Siqueiros.
An important artistic movement generated in Latin America is Muralism represented by Diego Rivera, David Alfaro Siqueiros, José Clemente Orozco and many others in Mexico.

A mural (1900) is any piece of artwork painted or applied directly on a wall, ceiling or other large permanent surface. A particularly distinguishing characteristic of mural painting is that the architectural elements of the given space are harmoniously incorporated into the picture. Some wall paintings are painted on large canvases, which are then attached to the wall.
The painter Rufino Tamayo began to make his most memorable images after 1940. In these later works he combined Surrealistic ancestral references to Mexican identity with geometric abstraction and Expressionistic colours. His Mexican images combine imagery from pre-Columbian art, folk art, and typical tropical fruits such as watermelons. In line with the more private vision informing Surrealist works, he preferred easel painting to mural painting during this period.

Surrealism is a cultural movement that began in the early 1920s, and is best known for its visual artworks and writings. Surrealism developed out of the Dada activities during World War I and the most important center of the movement was Paris.
Mexican painter Frida Kahlo remains by far the most known and famous Latin American artist. She painted about her own life and the Mexican culture in a style combining Realism, Symbolism and Surrealism. She also incorporated into her work imagery from Mexican folk art and the pre-Columbian village arts of western Mexico.
designers to promote a new sense of cultural identity and gave the artists a free rein to create Avant-Garde posters in the state supported studios. Cuba’s far-reaching cultural exchanges with the world produced a unique style of silkscreen poster used to publicize widely varying activities such as health and education campaigns, historic commemoration, concerts, performances, exhibitions, rallies, and of course, movie posters.
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