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Nurs informatics: Social Media


Natisha Waites

on 6 April 2015

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Transcript of Nurs informatics: Social Media

We excel at advocating for our patients
Don't Blame
Social Media
For How We
Use It!!
Social media has become one with the fabric of society and while it may undergo constant evolution over its lifespan, it will remain part of the world in which we live for the foreseeable future( Spector & Kappal, 2012)
Some future implications for the nursing profession related to social media include but are not limited to improve communication, use of different social media tools to enhance the education process for student nurses, and promote student networking and collaboration with other nurses(Cronquist., Spector 2011).
We need to turn our advocacy talents to our profession
Social Media and Nurses
So Where Do We Draw The Line
Nurses are members
of an innovative
profession and have had
no difficulty embracing Social Media (Barry & Hardiker, 2012)
Tips to
elp ou

We love what we do. Lets make us look good too.
Barry, J., & Hardiker, N. (2012). Advancing nursing practice through social media: A global perspective. OJIN: The Online Journal of Issues in Nursing,17(3).

Bickhoff, L. (2014). Smart nurses thoughtless posts on social media. Australian Nursing and Midwifery Journal, 22(4), 31. Retrieved from http://search.proquest.com/docview/1566915061?accountid=12792

Ferguson, C. (2013). It's time for the nursing profession to leverage social media. Journal of Advanced Nursing, 745-747.

Goh, P. (2012). Social Media and Nursing: Where Are We Going? CANO/ACIO e-newsletter Connections, 1–2. Retrieved from http://www.cano-
acio.ca/~ASSETS/DOCUMENT/Newsletter/Social Media Article.pdf

Paton, C., Bamidis, P., Hansen, M., & Cabrer, M. (2011). Experience in the Use of Social Media and in Medical Health Education. Nursing and Health Professions Research, 1-17.

Schmitt, T. L., Sims-Giddens, S. S., & Booth, R. G. (2012). Social media use in nursing education. Online journal of issues in nursing, 17(3).

Spector, N., Kappel, D., (September 30, 2012) "Guidelines for Using Electronic and Social Media: The Regulatory Perspective" OJIN: The Online Journal of Issues in Nursing Vol. 17. Retrieved from http://www.nursingworld.org/MainMenuCategories/ANAMarketplace/ANAPeriodicals/OJIN/TableofContents/Vol-17-2012/No3-Sept-2012/Guidelines-for-Electronic-and-Social-Media.html

Thackeray, R., Neiger, B., Smith, A., & Wagenen, S. (2012). Adoption and use of social media among public health departments. BMC Public Health,12(242), 1-6.

Nurses & The
Social Media

950 million
active users
(Barry & Hardicker, 2012)
As vehicle for communication
Dialogue with colleagues
support (various nursing group forums)
resource for rural nurses
Debunk public health myths or rumours
Inform public of emergencies, disasters, and rapidly spreading viruses
Simultaneously the lay person has increased their use of social media as well. A closer look reveals Friends, family, persons with common interest and yes this group includes nurses.
relieve stress
share stories, life events, opinions, and information
celebrate life events
share their health care concerns, symptoms, or remedies
Inform others of an event or incident
connecting and networking globally
Nurses Use
lines between
Personal and professional
Historically the Adaptation
Of social media was not
without a challenge. Like
Other new technology
there were fears of it becoming
"disruptive"Now it is well-embedded in our information gathering and sharing strategies revolutionizing the way we communicate.
What is Social Media?
Social Media: a group of Internet based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of Users Generated Content (Barry & Hardicker, 2012).

6 Main Types

Collaborative Projects
= e.g Wikipedia; blogs and microblogs (twitter)
Content communities
(YOUTUBE; social
networking sites
Virtual game
worlds (World of Warcraft); and
Virtual social worlds
(Second life)
(Yoon, S. 2011)

After decades of trying to improve our competence as trusted professionals our reputation now faces a new threat and its coming from

" Naughty Nurses Told to Behave After Posting Saucy Selfies on Social Media"
The media is quick to highlight negatives

When we see unprofessional post we can send a quiet word to a friend by inbox message (Bickoff, 2014).
Consider your own actions when posting pictures and writing on social media sites (Canadian Association of Nurses In Oncology, 2012).
Always keep in mind anything posted on social media is considered public
Remember there is a person behind every keyboard, every phone, every post: A person who should be accountable for their actions and take responsibility for how they portray our profession (Bickoff, 2014)
Nurses posting
comments depict nurses as
untrustworthy, unprofessional
, disparaging our
. We need to take action to prevent further change (Bickhoff, 2014).
Unmoderated distribution of information can cause great risk to health care consumers and lead to bad decisions by both HCP's & public
Examples : After the earthquake in Japan 2011 there was growing concern obout radiation leaks and rumors spread through social media and other means that drinking iodized wound cleaner and consuming large quantities of salt would reduce potential adverse affects.

The WHO was able to debunk the rumor through similar social media platforms such as facebook, Twitter, and Youtube (Jones, 2011)
Privacy Breaches
happen when we blur boundaries between private public and professional life
comments providing too much detail in post
referring to patients in degrading or demeaning manor
Video/pics of patients
Unprofessional Behavior
bullying of colleagues
student bullying
presenting unprofessional image
defamatory comments-
a civil alleging defamation could commenced against the nurse
Employers are always concerned with corporate reputation. They must limit social media as to protect confidentiality, security, and employer's legal interest. Clear policies should be in place (Barry & Hardiker, 2012).
Educators, employers, and regulators across the world need to communicate clearly and effectively to students, nurses, and healthcare consumers about appropriate use of social media (Barry & Hardiker, 2012)
Healthcare communities safetly harness the power of social media for global outreach (Bard, R. 2012).
Future implications: promotion of programmes and services
increasing awareness in communities served
remote area: social media via mobile phone may obviate the need for more expensive technology and help to increase access and equity to health care information and services

According to Ferguson (2013) Current healthcare policy limitations are imposed by knowledge-deficient, risk-averse health service executives.
Nurses should inform clients that not all information that they may read is true. It is both the nurses duty as well as the patient's to determine what information to believe and which ones are bogus by nurses supplying legitimate resource
Examples of Support Group

Examples of Blogs/Instagram Accounts

https: www.tublr.com/tagged/recovery-quote

The progressive use of social media both outside and within health care community has far reaching implications for health care and the nursing profession. Therefore, it’s vital for the nurses to have a deep understand both the advantages and disadvantages of using social media. Nurses need to caution to avoid unprofessional behavior, privacy concerns and professional boundaries. There are professional, ethical, regulatory and legal issues associated with using social media, It’s important to educate the public evaluate the health information provided in those forums.
Although there are A growing number of policy and guidance documents that focus on the use of social media for health care providers. Such as Social Networking Principles Toolkit by American Nurses Association (ANA), A Nurses Guide to the Use of Social Media from The National Council of State Boards of Nursing (NCSBN), Advice sheet on Social Networking by The Nursing and Midwifery Council (NMC) and many more. The appropriate use of social media is well sited in many nursing journals. Both CANO and RNAO the largest nursing professional organization in Canada supports nurses to connect globally to facilitate ideas, research, and discuss health and nursing policies. Some of the future implications for nursing profession including but not limited to use social media to improve communication, use of different social media tools to enhance education process for student nurse and promote student networking and collaboration with other nurses (Cronquist., & Spector 2011).
Social media can provides opportunities to serve underprivileged communities with limited resources and support. Future technology within social media and nursing will further advance opportunities for online dialogue by nurses from around the world through discussion forums for educators, students, nursing regulators, advanced practice nurse and nurses engaged across sectors. They are unprecedented opportunities for rapid and wide-reaching communication and sharing and it is essential that nursing and healthcare communities safely harness the power of social media for global outreach (Bard, R. 2012).

Social media has become one of the key vehicles for communication in healthcare sectors currently. Many nurses and health organizations are embracing the use of social media to share information, knowledge, and opinions. Historically, the adaptation of technology such as social media did not come without a challenge. Initially the executives of healthcare sectors were skeptical due to fear of it become “disruptive” for the system. However, with development of various new applications, software, platforms and programs the use social media is now well-embedded in our information gathering and sharing strategies, and it is revolutionizing the way we communicate
Social media as “a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of User Generated Content” (p. 61). They characterize the many forms of social media into six main types: collaborative projects (e.g., Wikipedia®); blogs and microblogs (e.g., Twitter®); content communities (e.g., YouTube®); social networking sites (e.g., Facebook®); virtual game worlds (e.g., World of Warcraft®); and virtual social worlds (e.g., Second Life®) (Yoon, S. 2011),
Social media has been used as a means of exchange information, relieve stress, inspiring others, share their health concerns, connecting and networking globally. The impact and power of social media has been so significant even the World Health Organization (WHO) use the social media platforms such as Facebook, Twitter and YouTube to disseminate public health information for example outbreak or disasters (Jones, B. 2011).
Social media applications are broadly categorized as forums and message boards, review and opinion sites, social networks, blogging and micro blogging, bookmarking, and media sharing (Thackeray, Neiger, Smith, and Wagenen, 2012)
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