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Transcript of Fashion Terminology
Fashion-a particular style of objects or activities that is popular at a given time. Fashion encompasses clothing, accessories, hair styles, and other grooming or any other modification practices.
Garment-an article of wearing apparel such as a suit, dress, pants, etc.
Accessories-articles added to complete or
enhance apparel outfits-shoes, hats, scarves,
Style-distinct features that create
an overall appearance (Skirt-A-line
vs. Pencil; Skinny vs. Wide leg jeans)
Haute Couture-hand made custom pieces; one
of a kind.
Avant-garde-fashion forward, unconventional,
Fashion Movement-ongoing changes in fashion. Consumers reject the old for the new (obsolescence factor)
Trend-the direction fashion is moving
Fashion leaders-few "fashion-forward" men and
women that are brave enough to start and or accept new fashions
Fashion followers-wear fashions only when they become popular
and widely accepted. Drive Mass-production
Fashion laggers-the last to adopt the trend before it becomes obsolete
Theories of Fashion Movement
Trickle-down-the oldest and most accepted fashion
theory. Asserts that fashion trends start at the top of the social ladder and works it way downward through the lower levels.
Trickle up-fashion acceptance begins among the young or lower income
groups and moves upward to older and higher income groups
Trickle-across-fashion moves horizontally through groups at similar social levels.
The Fashion Cycle
Introduction-first stage. New styles, colors, or textures are introduced. Only fashion leaders adopt these new trends.
The Rise (Growth)-Consumer interest grows and the trend becomes more widely accepted. Fashion becomes mass produced.
Peak-fashions are at their height of popularity. Trend is varied and is available at almost all retail stores.
Decline-trend has reached saturation, the market has been supplied with the most it will absorb of that fashion. Overused, dull and boring. (discounted)
Obsolescence-fashion trend is undesirable and is rejected
Long-run vs. Short-run Fashions
Classic-Style or design that continues to be popular over an extended period of time. Examples?
Fad-a temporary, passing fashion.
Dies out quickly. Examples?
5 Basic Principles of Fashion Movement
1. Consumer acceptance or rejection establishes fashions.
2. Price does not determine fashion acceptance
3. Sales promotion does not determine fashion
4. Movement is evolutionary
5. Extremes cause reversals or abrupt changes.
Factors that Speed Up
-modern communications and mass media
-good economic conditions
-social and physcial mobility
-more leisure time
-higher levels of education
-changing roles of women
Factors that Slow Down
-Bad economic conditions
-laws and governmental regulations
-disruptive world events
Fashion capitols: New York, Paris, London, Milan
NY Began in 1943