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Dippin' Dots

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by

Geno Ellis

on 7 August 2013

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Transcript of Dippin' Dots

Dippin' Dots
Marketing Objective
Maintain current customers while still appealing to younger generations

Expanding to new locations both in the United States and around the globe
Target Market
Teens

Generation x

Younger members of generation y

Fun loving, outgoing people

People who value quality over cost
Strengths
Different than normal ice cream

High quality product

Name recognition

Available in locations that other ice cream brands are not

Weaknesses
Cannot be sold or held under normal conditions

Higher price

Limited market share

Lack of traditional advertising
Opportunities
Word of mouth advertising

Recovering economy

Summer
SWOT Analysis
Strengths
Weaknesses
Opportunities
Threats
Threats
Outside competition
Winter
Cost of materials
Considered a dog

Low market share in a slow growing industry

A niche item in the ice cream industry
BCG Growth-Market Share Matrix
4 P's
Promotion Strategy
Movie/TV product placement

Word of mouth

Social media
Product Strategy
Offer high quality ice cream that is different from anything else available
Pricing Strategy
Premium prices for high quality ice cream
Distribution Strategy
Amusement parks

Stadiums

Fairgrounds

Malls

Home delivery
Growth Strategy
Market Development
Aggressively seeking out new franchise opportunities

Growing the brand internationally
Rocktops Lids
Product Development
Market Penetration
Word of mouth advertising

Social media

Potential growth through e-commerce
Dippin' Dots Coffee
Diversification
The Ice Cream of The Future
References
https://docs.google.com/file/d/0Bwn9kZD8Mnl1MmtBbXRSMmpabmM/edit
Full transcript