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Classic Trailers

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Manitoba/Ontario Prezi

on 7 May 2014

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Transcript of Classic Trailers

It's Effective
It's Personal
It's Mobile
It's Sound
Your potential customers spend more time on a typical work-day with radio than any other type of media. 92% of adults listen to radio an average of 20 hours per week.
Radio makes a personal connection with its listeners.
The radio station they listen to is THEIR radio station.
Radio is a personal yet mass media version of word of mouth.
Radio is on:
In the car, at home and at work
Streaming online and on your mobile phone
It’s in stores, restaurants and at the dentists office
Radio is always accessible
Where ever you are... radio is there with you
Radio is sound and sound is memorable. Consider music and all those songs you know the lyrics to without ever intentionally learning them.
How to reach your customers
Opportunities to Improve your Advertising
There are 3 ways to improve your advertising...
Why Advertise?
Do you need an audience?
If you have something to say,
you need an audience

Why Radio?
Be Relevant...
Be Memorable...

Sell products/services today
Increase name awareness
Promote new merchandise/department
Build store traffic
Build store image
Build brand awareness
Influence target audience
1. Educate consumers with MORE COMMERCIALS
-Need more than one ad/week/month to
tell the complete Classic Trailers story
-Need more than 6 words (billboard)
2. Drive home a CONSISTENT THEME about
Classic Trailers
3. Build your brand awareness with potential
new customers
Frequency = Top of Mind Awareness
Value of PortageOnline
1) Representing YOUR community
2) Direct link to YOUR website
3) Low cost per view
4) Running in real time - always current info
5) Can access us from anywhere
6) More opportunity for in-depth presentation of information
Full transcript