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Copy of A study on Tony Fernandes and his contributions to the industry and malaysian people

-leadership style -successes -failures
by

Vibhore Gupta

on 21 September 2013

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Transcript of Copy of A study on Tony Fernandes and his contributions to the industry and malaysian people

A study on Tony Fernandes and his leadership skills
LADIES AND GENTLEMEN PLEASE FASTEN YOUR SEAT BELT
Please watch your..
steps
Introduction
Background
Findings
Primary sources
Analysis
Conclusion
Recommendations
Successes
Failures
Contributions to the
industry & Malaysian people
Leadership Style

Not an ordinary leader
Full of passion and charisma
Everyone is a team player
All employees are on the same floor
One huge pyramid
People matter
Corporate culture

To turn AirAsia into the biggest low fare, no frills airline
Tune Hotels
Tune Money
Creation of Caterham F1 Team and QPR
No distinct failures
Many challenges
Sued by an Australian consumer watchdog
MAS-AirAsia share swap was called off

UTM awarded TF with an honorary doctorate
Tony's visionary leadership skills and innovative business management
AirAsia the groundbreaker for low air fares in Malaysia
Active participation in the aviation industry
Interview
Mr David Teng
AirAsia stewardess
awarded with the sole intention of acknowledging the individual's achievements
A potential candidate
displayed magnificent entrepreneurial skills and foresight
TF is a really flexible and capable leader
Nicest boss
Totally agrees with SUTS campus to confer an honorary doctorate
TF is not an ordinary leader
BBC (2010) TF puts employees before customers
(Mc Graw Hill 2008) Transactional leader compared to transformational leader
More people are able to travel
Job opportunities
Displayed remarkable leadership qualities
An inspiration and trend setter
AirAsia to compete in the international arena
Acquisition of QPR and Caterham F1 Team brought fame
commencement speech & receive doctorate (October 2013)
Invitation to the media
press conference
guest lecturer for the business faculty
Internships
Aviation courses
partnership
Q & A session
AirAsia boss 'glad' after Malaysia Airlines deal failed 2012, GMA News, viewed 22 October 2012, <http://www.gmanetwork.com/news/story/262045/economy/companies/airasia-boss-glad-after-malaysia-airlines-deal-failed>.
AirAsia CEO flies humbly high 2004, CNN Travel, viewed 25 July 2004, <http://articles.cnn.com/2004-07-16/travel/bt.airasia.ceo-1-airasia-fledging-carrier?-s=PM:TRAVEL>.
Benson A 2012, Singapore GP: Caterham's Tony Fernandes announces shake-up, BBC Sport, viewed 26 October 2012, <http://www.bbc.co.uk/sport/0/formula1/19675842>.
Australia consumer watchdog sues AirAsia over ads 2012, Reuters, viewed 27 October 2012, <http://www.reuters.com/article/2012/01/24/airasia-australia-idUSL4E8CO1AR20120124>.
Cheap but not nasty 2009, The Economist, viewed 24 October 2012, <http://www.economist.com/node/13325379?story-id=13325379&fsrc=rss>.
Ding, JA 2009, “We Were Malaysians First”, thenutgraph, viewed 25 October 2012, <http://thenutgraph.com/we-were-malaysians-first/>.
Directors’ biography 2012, AirAsia, viewed 24 October 2012, <http://airasia.com/my/en/corporate/irdirectorsbiography.page>.
How AirAsia founder Tony Fernandes’ dreams came true 2010, BBC, viewed 26 October 2012, <http://www.bbc.co.uk/news/business>.
Lee ML 2012, Tuned for success, The Star Online, viewed 8 October 2012, <http://thestar.com.my/services/printerfriendly.asp?file/2012/8/6/life..?>.
Malaysian tycoon Tony Fernandes completes QPR takeover from Bernie Ecclestone 2011, Telegraph, viewed 21 0ctober 2012, <http://www.telegraph.co.uk/sport/football/teams/queens-park-rangers Tony Fernandes-completes-QPR-takeover-from-Bernie-Ecclestone>.
MAS-AirAsia swap deal is off 2012, newstraitstimes, viewed 19 October 2012, <http://www.nst.com.my/latest/mas-airasia-swap-deal-is-off-1.79952>.
Tony Fernandes given Honorary Doctorate of Business Information 2012, Lotus F1 Press Release, viewed 25 October 2012, <http://lotusenthusiast.net/2010/03/tony-fernandes-given-honorary-doctorate-of-business-innovation.html>.
Bibliography
Authorization
Madam Christina Yin

Pro Vice-Chancellor
Swinburne University of Technology Sarawak Campus
Purpose
leadership style
successes
failures
contributions
Commander of the Order of the British Empire (CBE) award by Her Majesty Queen Elizabeth II in London
"services to promote commercial and educational links”
Honorary Doctorate?
Scope
Tony Fernandes & Tune Air
7 weeks

Time
Information source
Feedback
Limitations :
Methodology
Primary sources :
2 Interviews
31 Questionnaires
Secondary Sources :
Internet
Tony Fernandes
Accounting Degree (LSE)
Vice President Warner Music Group
Tan Sri, Legion d' Honneur Order, CBE
AirAsia
Debt ridden
Low-cost airline
3 billion people
(Ding Jo-Ann, 2009)
Tune Hotel
Low budget hotel
CEO Mike Lankester
Queen Park Rangers
Caterham F1 Team
Swinburne University of Technology Sarawak Campus
(Ghandour 2012)
(The Economist 2012)
Owner
Team Principal
Melbourne
Honorary Doctorate
Lotus F1 Racing Press Release (2010)
Full transcript