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Leverage the Power of Networking
Transcript of Leverage the Power of Networking
Leverage the Power
Our Brains Respond to Stories: What's yours?
What do you do? What are you studying?
The bigger and more well maintained your network is:
the more beneficial it can be!
Network for Success
The more people who know you and what you can offer, the better.
Be Prepared to Share your Story
Have good answers to:
What are you studying/ what do you do?
What made you interested in that?
What have you done? (your 3 unique selling points)
Why do you want to be a ……?
What are you planning to do after graduation?
Be prepared... To talk about you!
Remember Your Personal Brand
What words have people
used to describe me?
What is important to me...
(passions, interests, values)?
What have I already accomplished...
(study, work, travel, degree,
move from other country)?
What are my top strengths?
What differentiates me from others?
What do people come to me for..(knowledge, skills, ideas)?
What to Wear, What to Take
What do you want to be known for?
What do people remember about you?
What do they associate you with?
What's your passion/interest?
Answer: Describe what you do in a way that your granny would understand…
An actuary is someone who calculates your insurance premiums.
If you want to buy home insurance, an actuary will calculate how much risk there is of fire or flood etc to work out how much premium you should pay
Your Current Network
Art of Networking
First Impressions Count
Open Ended Questions
Don't just be a hunter, be a farmer!
Maintain your network
Find Industry Information
The Hidden Job Market
Grow Your Connections
Examples of networking questions or initiating phrases to use:
"Hi my name is....May I join you?
"Hi, how are you, I'm....... What has motivated you to attend this event?"
“Tell me a little more about what you do...”
“With my interest in ....., skill in ...., or experience in ...., I am interested in learning a little more about what you do.”
“I’m in the process of learning more about jobs in the .... (industry), do you know anyone who works in ....”
How to start a conversation
1. Introduce yourself...
2. Show interest and ask an open ended question
“What do you do?...”
“How did you get into this line of work?.”
“What advice would you give me if I wanted to be successful in your line of work (or major)?
What do you love/enjoy most about what you do?
What significant changes have you seen take place in your profession/area of expertise through the years?
What do you see as the coming trends in your profession/area of expertise?
What would make someone the ideal employee for your company or organisation (within this industry)?
What does an average day look like for someone in your position / organisation / industry?
Be Polite and Enthusiastic
Presentation, bad breath?
Call people by their name (always remember names)!
Be courteous – use words like please / thank you / excuse me
Talk about anything - keep the conversation light and pleasant
Look for singles or open groups of 3 or more
Is there a food table, this can be good place to start conversation
Look like you are enjoying the interaction
You don't have to speak to everyone!
Don’t just talk ... Get others to... Actively listen to others
Have a sense of humour
Request their business card and write a point of interest on their card
Ask to connect on LinkedIn
Follow up the next day
Opportunities to network are everywhere, be pro-active to find them!
Avoid Common Mistakes
Your Brand and Personal Pitch
Be a regular member of 1 or 2 networks to help you build on-going relationships with people
Keep good records on each of your contacts
Use LinkedIn to keep track and exchange brief messages. Like, comment, or share posts.
Give out more and ask for less
Find news of interest for members of your network and share it with them.
Give a formal thank you to everyone who helps you.
Offer to introduce others – open up your own network.
Think of other reasons to follow up......
Social In Person
Professional In Person
Catch up regularly with friends and acquaintances
Attend careers expos and employer info sessions
Join professional associations
Clubs (On and Off Campus)
Ask for referrals
Don’t underestimate your existing social networks
Build Your Personal Brand
Research the attendees/
Preparation is Key!
Know who you want to speak to
Know about their organisation
Know about opportunities
Have questions prepared
Preparing an Elevator Pitch
1. Who you are
2. Your objective .....
3. Summarise what you can offer
4. What advice you are seeking
(often ends with an open ended question)
Brief statement that explains
Develop a basic pitch and then tailor it to a particular situation
Practice, practice and practice some more.
Tips for preparing your elevator pitch
Where to Network
How to Network
Avoid Common Mistakes
Maintain Your Network
Practice your pitch/intro
Hello, I'm Kate Smith. I'm a penultimate year student at UNSW majoring in Human Resource Management.
I'm very interested in a career in HR Consulting and I appreciated your talk.
I’m currently working as an Administrative Assistant at ABC Personnel and I’ve also taken some courses in strategic human resource management. Through these experiences, I've gained knowledge about HR policies and have become interested in pursuing this area.
Could you tell me how you started in the industry and and what type of experience you found helpful?
Follow up and Thank
1. Know yourself
2. Know how you can help others
3. Do your research
4. Ask good questions
5. Be Conversational
6. Be a farmer, not a hunter
Only talking about yourself
Going to a networking event with a friend
Hiding on your phone
Interrupting an intimate conversation
Forgetting to record people's names
Quantity vs Quality (especially on LinkedIn)
Poor preparation for events
Only asking, never giving
Research photos of past events and ensure you're comfortable.
Preparation is key!
Who would you want to talk to?
Smart-casual, semi-business or full business attire
Some niche industry events may require full business attire (shirt, suit, etc).
Wear your name tag in a visible position.
Have a way of taking notes and bring a pen.
Consider creating a business card with your name, uni, degree and contact details – let employers ask before offering
Examples of Associations and Societies
Always be aware of your body language