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Transcript of AUTO DEALERS
UNDERSTANDING YOUR MARKET
WITH THE NUMBERS
A LOOK INSIDE YOUR
There are presently 421 used cars for sale on 15 dealer lots in Winkler / Morden / Stanley with a value of $6.5 million.
Approximately 1738 used cars were sold from these same 15 dealer in 2014. That means that the present inventory will turn over just over 4 times before the end of the year. That's $26,070,000 in annual used car sales from Winkler / Morden / Stanley
The Pembina Valley loves
Each workday (Mon-Sat) 5.57 used vehicles on average are purchased from dealers from the Winkler / Morden / Stanley market.
What's your share? Southland Honda is estimated to have 12% of local used auto market or $3.3 million in annual sales or 19 used units per month.
FACTORS THAT DETERMINE
Established years in business / reputation
National brand (ie Ford, Chevrolet, etc.)
Location / Signage
Inventory / Selection
Want a bigger share?
Westman Manitoba (Killarney / Boissevain and area) has a population of 26,403 people
One auto dealer presently in the immediate area, Chapman Motors (110 vehicles, Chevy dealer)
One website directly services more of this community than any other media...DiscoverWestman.com
One radio station services this community more than any other...CJRB"