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AUTO DEALERS

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Manitoba/Ontario Prezi

on 21 April 2015

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Transcript of AUTO DEALERS

Stats
UNDERSTANDING YOUR MARKET
WITH THE NUMBERS

AUTO MARKET
A LOOK INSIDE YOUR
There are presently 421 used cars for sale on 15 dealer lots in Winkler / Morden / Stanley with a value of $6.5 million.
Approximately 1738 used cars were sold from these same 15 dealer in 2014. That means that the present inventory will turn over just over 4 times before the end of the year. That's $26,070,000 in annual used car sales from Winkler / Morden / Stanley
Stats...continued
The Pembina Valley loves
Each workday (Mon-Sat) 5.57 used vehicles on average are purchased from dealers from the Winkler / Morden / Stanley market.
What's your share? Southland Honda is estimated to have 12% of local used auto market or $3.3 million in annual sales or 19 used units per month.
FACTORS THAT DETERMINE
YOUR SHARE:
Market Factors:
Established years in business / reputation
National brand (ie Ford, Chevrolet, etc.)
Service department
Warranty
Financing
Staff
Location / Signage
Inventory / Selection
Advertising
Want a bigger share?
Westman Manitoba (Killarney / Boissevain and area) has a population of 26,403 people
One auto dealer presently in the immediate area, Chapman Motors (110 vehicles, Chevy dealer)
One website directly services more of this community than any other media...DiscoverWestman.com
One radio station services this community more than any other...CJRB"
Full transcript