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Genres of Communication theory

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Marielle Villena

on 27 January 2014

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Transcript of Genres of Communication theory

Structural and Functional
Cognitive and Behavioral
Interactional and Conventional
Critical & Cultural
Genres of Communication Theory
Genres of Communication Theory
Structuralism in linguistic, stresses the organization of language and the social system.

Structuralists mistrust concepts like " subjectivity" and "consciousness"
ways in which organized systems work to sustain themselves; shares the belief of independent reality, discovered through careful observation.

Synchrony, means
over time; Diachrony
over time.
The most important aspects of one’s cognitive equipment, including language, are usually beyond one’s awareness and control.
interaction establishes, maintains, and change certain convention, including language and symbols

Communication is viewed as the glue of society because it upholds communication as the preeminent force of social life.
phenomenology or the experience of the person, and hermeneutics or the process of interpretation.

Interpretive theories celebrate subjectivism or the preeminence of individual experience, ascribing of their experience.
The goal of interpretation is not to posit laws that govern events , but to uncover the ways in which people actually understand their own experience or the meanings within the texts and objects of interpretation.
These approaches are generally characterized by a belief in real functioning structures outside the observing person. Systems consist of variables that are causally related to other variables. These approaches focus on unintended consequences of action rather than purposeful outcome.
Structural and Functional
two traditions that are not the same but share many characteristics.

Psychology is the primary source of the cognitive genre, while behavioral theories are rooted in observations of human life
The focus here is not on the structures that permit communication but on how language is used to enact or create social structures and on how language and other symbol systems are reproduced, maintained and changed through use.
Cognitive and
Interactional and Conventional
Cognitive and Behavioral
Interactional and Conventional
consist of a loose confederation of ideas held together by their common interest in the quality of communication and human life.
Critical & Cultural
Most critical theories are concerned with the conflict of interests in society, and the ways in which communication perpetuates power and domination.
Critical & Cultural
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