Loading presentation...

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

EWA Key Message Workshop

No description
by

Antony Newton

on 20 February 2014

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of EWA Key Message Workshop

Today’s objective
To gather information to enable us to develop a message framework for EWA’s communications, aligned with EWA’s strategic objectives

FIRST SOME THOUGHTS ON
REPUTATION

Key messages
Clearly and concisely articulate your positioning, your offer, why you are better or different
Supported by facts or proof points demonstrating ‘how’ or ‘why’
Address the interests and desires of your target market

EWA Key Message Workshop
Introduction
Why reputation matters
Messaging principles and examples of successful messaging
Messaging framework
Information gathering/milestones/USP/stakeholder mapping/spokesperson
Corporate Identifier Exercise/drafting and discussion on proof points
Feedback

SUCCESSFUL MESSAGING AT WORK

EWA Key Message
Workshop
Vision

DIFFERENTIATOR

offer

Your overarching key message about EWA

The Message House – an example

Offer
Differentiator

Vision
REPUTATION

Earned

Is an asset


Complex

Credible

IMAGE

Built

Can be bought


Transient

Opportunistic

How does reputation differ from image?

REPUTATION
Warren Buffet

“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you'll do things differently.”

Henry Ford

“You can’t build a reputation
on what you are going to do."
Full transcript