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Bethan-Melody Jones

on 5 January 2011

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Transcript of Media

G324 Advanced production Evaluation In what ways does your media product use, develop or challenge forms
and conventions of real media products? Our media product uses similar conventions to real documentaries. These conventions are simple things such as having a voice over, using titles during interviews and using non diagetic sound. We couldn’t use certain footage because the background noise was too loud and wasn’t professional.

Also the filming which we did in Manchester we didn’t use because it didn’t relate to our narrative. Still images were included in our product to show drunken celebrities who could be seen as role models to the younger generation we then used a voice over to explain to the audience how the younger generation might be influenced by these images.

We also used old photographs of a family gathering to show how when the older generation would drink i.e. family occasions or Christmas. We chose to use the same person for the role as presenter and for the voice over's as this is another common element real media documentaries use as it gives a professional vibe to have the same person throughout the documentary.

The editing and titles we used were simple yet effective; We used the “fade to black” and “blur” tool to help different shots run smoothly together and make the documentary flow without stopping and starting at a new scene as we thought this wouldn’t look professional.

The titles we used were those of the interviewee’s names and ages as this is a common convention that every documentary uses. We added the interviewee’s ages because this shows what generation they came from and gives extra knowledge to what their opinions may be.

A common convention we used throughout the documentary is having a constant background music. This sets the tone for our documentary so we used Oasis: Cigarettes and Alcohol, Lady Gaga: Just dance and Justice vs. Simian - We Are Your Friends.

We used these songs as these will be popular with all generations they also have connotations to our narrative such as “We are your friends” because you drink with your friends ect. 2. How effective is the combination of your media product and ancillary texts? The combination of our main product and ancillary text products were very effective because they created our documentaries brand identity.

We did this buy using the same text and colour throughout the documentary and we carried this through onto our newspaper advert. We didn’t use the same colours on our double page spread for What’s on TV magazine because they already have a brand identity.

To fit with their colour schemes we used red and not green. We used the colour green as this has connotations of green alcohol bottles, sick, bottle tops, neon lights in clubs. Also the popular teenage drama series Skins uses this colour because of the similar connotations.

We used a shadowed image with the alcohol bottle lit up with a light for the newspaper ad as this has connotes that the media are hiding the binge drinking culture and keeping it in the dark when they should really explore the issues as many teenagers don’t know how many units they consume on a night out which is an issue our documentary looks upon. It also gives negative connotations because it’s dark and mysterious. 3. What have you learnt from your audience feedback? 4. How did you use media technologies in the construction, research, planning and evaluation stages? Bethan-Melody Jones
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