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Product Placement

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by

Caitlin Warrick

on 26 April 2010

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Transcript of Product Placement

Product Placement in television Apple Products visible in a scene...but not the focus. Adds realism.
Makes sense the product is there. "Why 'Modern Family' still drives Toyota" What about
the recall? In 2009... Toyota made 16 appearances
...leading to more than eight minutes of airtime. "People are going to continue to fast-forward past your commercials."
--Mike Davis (Executive producer at Brand Ave.) Product Integration Produced the equivalent of over $1 billion
in advertising.
--Eclipse Worldwide = Highly Effective :) I'll have... ...what he's having. Verizon Trend? On the rise! Three types of product placement...
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