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Classical Conditioning as it Relates to Brainwashing

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LeeAnne Klagge

on 3 December 2013

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Transcript of Classical Conditioning as it Relates to Brainwashing

Classical Conditioning As Brainwashing
Classical Conditioning
Repetition is key
Conditions viewers to want what you see others having: the perfect body, masculinity, trendy clothes and cars
Buying things that are "in" releases endorphins, a mental click for human training
C) Her classmates feel elated when they try to change Cora's feelings towards herself in order to help her fit in.
Works Cited
Brick, Neil. "How Cues and Programming Work in Mind Control and Propaganda." S.M.A.R.T. S.M.A.R.T., 24 Mar. 03. Web. 26 Nov. 2013.
Mihajloska, Ana. "Media Brainwash." Challenge Future. Challenge Future, 27 Apr. 2013. Web. 26 Nov. 2013.
Payne, David K., Michael S. Gazzaniga, Brett Lynn. Beck, Eileen Astor-Stetson, and Jennifer Adrienne Johnson. "Chapter 6 Learning." Study Guide, Psychological Science, Fourth Edition: [by] Michael S. Gazzaniga, Todd F. Heatherton, Diane F. Halpern. New York: W. W. Norton, 2013. 225-28. Print.
Wong, David. "6 Brainwashing Techniques They're Using On You Right Now." Cracked. Cracked, 23 Sept. 2008. Web. 26 Nov. 2013.
Reinforcing Behaviors
Alex is a first time dog owner and purchased a clicker to train her. He tells her to "shake", lifts her paw into his hand, and when she complies he presses the button that makes an audible click. He then rewards her with a treat. Eventually, she will do the trick on command and only a click is needed.
Surrounded by media, constantly bombarded with ads. Conditions perspectives, thoughts, ideals.
Cartoons and other visual media serve to be a simpler representation of controversial topics.
Jessica came across this banner online and considers herself a republican. When she sees this, she starts to question which candidate to vote for because she does like her country's political system, but she isn't democratic.
Ads like this work because:
Induces anxiety or confusion - more suggestible
Implies people are "un-American" if they don't agree
Tend to focus less on logical reasoning and more on using powerful emotions to sway judgement
A) Cora is ugly and unlikable; she doesn't meet the popular kids' standards for appearance.
B) Her classmates judge her because she doesn't look like a model on a magazine cover or use products that enhance her beauty.
C) Her classmates feel elated when they try to change Cora's feelings towards herself in order to help her fit in.
D) All of the above.
Cora has been teased by her classmates because she doesn't wear makeup and fashionable clothes. They say she'll never have a boyfriend or fit in with the popular girls because she isn't skinny enough. Why do Cora's classmates continue to harass her?
Cora's classmates have already been conditioned to recognize, due to her lack of interest in feminine products and weight loss, that she does not meet the standards of beauty they have learned. When they try to conform Cora to their beliefs about beauty, they are reinforced with a mental feel-good click. Cora's appearance stimulates them into teasing her, which is also an attempt to enforce their own learned behavior on to her.
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