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USCCC v2 Catalyst

by

Fran Matera

on 5 May 2016

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Transcript of USCCC v2 Catalyst

CLIENT
RESEARCH
U.S.-CHINA CHAMBER OF COMMERCE
ESTABLISHED 1993
MODERNIZE COMMUNICATION
ALL SEPARATED
DESIGN
ELEMENTS:
CUSTOMIZE THE LAYOUT AND ADD YOUR OWN CONTENT
500+ SYMBOLS
AVAILABLE FROM
THE PREZI
"INSERT" MENU
9%
U.S.-CHINA CHAMBER OF COMMERCE
THE
THE
GAMEPLAN
THE
TO CONNECT
& TACTICS
STRATEGIES
SOCIAL REALIGNMENT
16m
124m
140m
THE MODERN HYBRID
FUTURE
CURRENT MEMBERS
CONTENT
16m
QUARTERLY DISTRIBUTION
CONTRIBUTORS

CHINESE NEW YEAR BANQUET
U.S.-CHINA TRADE CONFERENCE
RECOMMENDS
DIRECTOR OF COMMUNICATIONS
ANNUAL SURVEY
QUESTIONS
THANK YOU
CHICAGO
SECONDARY
SIVA YAM
277
10k+
PRESENTATION BY:
SOCIAL MEDIA
www
WEBSITE
1ST
2ND
At a glance,
what does our client offer?
THE ORIGINAL
THE NEXUS DRAFT
PRIMARY
?
FOCUS GROUP
SURVEY
70%
54%
30%
CONNECT
INDUSTRY NEWS
PROMOTION
HEAVY TEXT
LACKS IMAGES
HOME PAGE
COLOR PALETTE
WITH CURRENT MEMBERS
GOAL:
OBJECTIVES:
PROFESSIONAL ONLINE PRESENCE
1
2
EXCLUSIVE MEMBER FEATURES
3
CONSISTENT UPDATES
BLOG POSTS
DIGITAL FLYERS
WEBSITE REFRESH
STRONG HOME PAGE
PROFESSIONAL LOOK
EASY TO NAVIGATE
BREAK
TEXT
SPOT
COLOR
MENU
FOOTER
FUTURE MEMBERS
COLOR PSYCHOLOGY
NEXUS
CATALYST
EVENT SCHEDULE
FOCUS GROUP
Nexus
Catalyst
MEMBER FEATURES
EXCLUSIVE CONTENT
MEMBER FORUM
ONLINE PAYMENT OPTION
CATALYST
DIGITAL NEWSLETTER
Full transcript