Send the link below via email or IMCopy
Present to your audienceStart remote presentation
- Invited audience members will follow you as you navigate and present
- People invited to a presentation do not need a Prezi account
- This link expires 10 minutes after you close the presentation
- A maximum of 30 users can follow your presentation
- Learn more about this feature in our knowledge base article
Do you really want to delete this prezi?
Neither you, nor the coeditors you shared it with will be able to recover it again.
Make your likes visible on Facebook?
Connect your Facebook account to Prezi and let your likes appear on your timeline.
You can change this under Settings & Account at any time.
Playstation 4 - PS4
Transcript of Playstation 4 - PS4
What is PS4
MARKET SEGMENTS & TARGETS
CREATING BRAND EQUITY
CRAFTING THE BRAND POSITIONING
Age & Lifecycle
Sony PlayStation = Market Leaders
Microsoft Xbox = Market Challengers
Nintendo Wii = Market Niche
Same release dates of new consoles
Attack Strategy by Sony
PlayStation 4 was priced lower in contrast to the Xbox One
Sony has sold over 7.7 million consoles since its launch against Microsoft’s 4,5 million
Sony PlayStation Strategy
Sell games which are exclusive to Sony
Attack Strategy by Microsoft Xbox:
Also offer games exclusive to them
THE ROLES OF
BUILDING BRAND EQUITY
PRODUCT PLACEMENT AND BRAND EQUITY
ADVANTAGES OF BRAND EQUITY
SETTING PRODUCT STRATEGY
This Is For The Players
We Have Priced
Our Product Competitively
What’s in the box:
Xbox One Console
Headset with Mic
But You Can Buy Our Extended Product Line
We Also Engage Two Part Pricing
The PlayStation Store adds a second level to our pricing strategy with monthly fees.
While not a captive product, it is required for online play.
Products Can Be Bundled
Selling a bundle can help create a one-stop solution for customers
Perceived value comes from economy of scale
Larger initial return on costs of acquiring new customers
Examining the target market
We see our target
market as anyone that
plays any games- so
roughly 181.4 million Americans.
Studies show that the demographic mix of
gamers is quite similar
across most Western countries so we are assuming these
statistics will reflect
on the target market
across the U.K and
Over our last two console generation
launches, we have seen our
market share drop significantly
from dominating the market share
with the 6th generation PS2,
to losing a huge amount of the
consumer market to the
Wii in the 7th generation release.
Key points of
Required internet connection
SWOT analysis for
Brand mantra for the Playstation 4: The console for the true gamer