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Rigani Essential Marketing Toolkit

Available at Prezzip.com Super stylish Craftsmanship Prezi template by Prezzip. Combine the strong background image, your story, your visuals and you are ready to WOW your audience!
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on 11 October 2016

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Transcript of Rigani Essential Marketing Toolkit

Marketing Toolkit
Your tools
BRAND
Nail it.
RELATIONSHIP
MARKETING
Work it.
Tool #2
Online Presence
Tool #1
Brand
promise?
your
What's
Tool #3
Relationship Marketing
Separate elements
ONLINE PRESENCE
Finely
tuned.
It's about the

you tell
story
Dont just

there
stand
It's not about the

you sell
Of organic search clicks go to the first result
33%
Of organic search clicks go to the first result
33%
Of organic search clicks go to the first result
33%
Of organic search clicks go to the first result
33%
Of organic search clicks go to the first result
33%
Of organic search clicks go to the first result
33%
Of organic search clicks go to the first result
33%
Of organic search clicks go to the first result
33%
Of organic search clicks go to the first result
33%
Of organic search clicks go to the first result
33%
Of organic search clicks go to the first result
33%
6%
STRATEGY
Perfect the Art
of
the
schmooze
stuff
Strategy
Of organic search clicks go to the first result
33%

Acquisition costs



than retaining customers
5-10
TIMES MORE
97%
of cold calls
don't
work.
NEED RECOGNITION
AWARENESS
EVALUATION
CONSIDERATION
PURCHASE
POST-PURCHASE
The Customer Journey
Pin it down.

Tool #4
Hope
is not
Strategy
a
Everyone is not your customer
If content is
fire
,
social is
gasoline
of users

60%
via mobile or tablet
browse the internet
High conversion
Low cost
Full transcript