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Predictably Irrational

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Chris Martin

on 6 April 2018

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Transcript of Predictably Irrational

A Theory of Relativity
You have 2 errands to run today
Ariely says we need to change focus from the
narrow to the broad
to stop acting:
Yet, as Ariely observes (2009: 2) “...we focus on the relative advantage (or disadvantage) of one thing over another, and estimate a value accordingly.”

“This is the problem of relatively- we look at our decisions in a relative way and compare them locally to the available alternative (20).”

2. The High Cost of pursuing Happiness
Relativity helps us make decisions - but it can also make us miserable.
Think about this:
“...everyone of us, regardless of how ‘good’ we are, underpredicts the effect of passion on our behaviour (Ariely 2008:128).”
Ethical Dilemma Defined
Any situation where you are unsure as to the right or wrong course of action, the course of action you select is difficult to follow, or where you are tempted to follow the wrong course of action.
The Book/Bell/Candle
Rule Could Help You Think more Critically and Long Term
Does the choice violate any written laws or codes?​

Do any bells go off as I consider my choice? (Guilt, conscience, self-centered?)​

Will the decision hold up in the spotlight of publicity? (consider cultural values and not just personal values or what would be simplest)
Ariely provides many reasons, but let's focus on two of them
1. The Influence of Arousal
Ethical Dilemmas While Policing. Orders vs. Values
We must always be critical thinking and interpreting the situation through our personal and cultural values, even if it means going in opposition to orders and authority
We're all
Predictably Irrational

Kahoot Survey
(Not Einstein's space-time theory but one taken from behavioural economist, Dan Ariely)
1. Buy a new pen
2. Buy a new suit
At an office supply store you find the ideal pen for $25. At the cash register line-up someone leans to you and says "you know those pens are on sale for $18 down the road, about a 15 minute drive. What do you do?"
You head to Nordstrom in the Rideau Centre and find the perfect tailored suit for $499. At the cash register line-up, someone leans to you and says "the same suit is on sale at the Bayshore Mall for $492." What do you do?
Predictably Irrational
But Why is this so Bad or Irrational?
When asked in a cool emotional state if we would commit odd sexual activities or have sex without a condom on a hook-up most say no. Relative to our everyday life, we think we can predict our behaviour pretty well.

However, Ariely conducted a study with young college-aged heterosexual males which shows that when in a state of high sexual arousal, participants were at least 25% more likely to risk unwanted pregnancy or STI and forego the condom. And even higher statistics were shown for those willing to include more aggressive sexual styles into their practice than they predicted they would have.
: The Truth About Lies
Lets watch and discuss.. Lies and Lying Blog now open and due before next class
Or jealousy and envy can take control and make the comparison between yourself and another unbearable until you begin to hate.
For instance, relativity may help you decide between your favorite athlete by comparing the same attributes amongst all players on an even playing field.
"It has been shown repeatedly that the link between amount of salary and happiness is not as strong as one would expect it to be (in fact, it is rather weak). Studies even find that countries with the "happiest" people are not among those with the highest personal income (Ariely 2009:17)."
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