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JLL Social Seller Program
Transcript of JLL Social Seller Program
design by Dóri Sirály for Prezi
The Social Seller Program
-Designed to build upon the firm’s credible subject matter experts and enable them to be more effective & productive in reaching/engaging target clients & prospects.
The 5 Principles a JLL Social Seller:
1. Have an externally-facing sales role
2. Is a true subject matter expert on a specific topic
3. Have a basic understanding of social media and is technology savvy
4. Is willing to invest 10 minutes per day into their social
5. Subscribes to JLL’s method for engaging
clients/prospects on social media to drive revenue
(engage 20%, entertain 20%, interact 40%,
convert to business 20%)
Goals of Program
-To get JLL employees comfortable using social media
and building their online presence to drive sales.
Social Seller ROI
-90% of B2B decision makers use social media in their buying process
-Using social media for client engagement and collaboration.
-PR team will enable sales team with Social Seller tools.
-A widespread understanding throughout JLL that social
media doesn't replace traditional sales, but will help SUPERCHARGE their sales efforts!
-An increased adoption of the Social Seller Program
amongst all JLL participants for each business line.
Benchmark & Audit
-The average score of a Senior Sales Executive at JLL is 242 / 410 points
-Gives a true, data-based analysis
-Each category is weighted differently based on importance
Accelerate & Amplify
-Social Share Alerts
Social Seller Tools
-Twitter & LinkedIn Lists
-Measurement Tool Kit
-A 10 minute per day social media activity schedule
-Online Resources via Global Connect Site
-Social Share Alerts sent out to sales
team on March 3
-Social Seller is part of Productivity Zone at Academy; Paige to provide 1:1 social media training sessions at Academy
-Methodology rankings after 6 months
-Track clicks on Social Share Alerts
Markets Using Social Share Alerts
-New York City
-New York Tri-State
-Dallas/ Fort Worth
-Seattle / Portland
-Initial SD communications week of Feb. 24
-Anecdotal feedback about
-34% of marketers have generated leads using Twitter, and 20% have closed deals
- The average midsize or large company (1000 employees or more) has 178 "social media assets" (ex: Twitter handles, employee blogs)