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Roland Barthes, from "Rhetoric of the Image"

by: Art P, Toni R, Tori R and Melinda R
by

Arturo Porras

on 1 October 2012

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Transcript of Roland Barthes, from "Rhetoric of the Image"

Rhetoric of the Image Ethos knowledge of image
euphoric(joyful) values
cultural similarities
Italian theme of Panzani surroundings are equivalent Pathos colors of Italy
labels and signs
carefully planned balanced dish
heavily cultural Logos iconic messages (to be part of)
literal messages (word for word)
collection of objects gives ideas of culinary service
Italianicity
attracts Italians
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