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SWOT Analysis of United Airlines (UAL)

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by

Weston Beckwith

on 22 October 2013

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Transcript of SWOT Analysis of United Airlines (UAL)

UNITED AIRLINES (UAL)


October 22, 2013
Weston Beckwith
Cody Hawkins
Wesley Miller
Mark Patterson
SWOT
ANALYSIS
STRENGTHS
• Strong Operational Network
5,431 Flights a Day
330 Destinations
6 Continents
73% Revenue from Mainline Operations
19% Revenue from Regional Alliances
HUB-AND-SPOKE
MODEL
SUPERIOR ROUTE NETWORKING
COMPETITIVE ADVANTAGE
=
DOMESTIC HUB LOCATIONS
San Francisco
Chicago
Washington, D.C.
Los Angeles
Denver

INTERNATIONAL DESTINATIONS
Europe
Australia
Latin America
Caribbean
China
Middle East
STRENGTHS
STAR
ALLIANCE

Strong Strategic Alliance
Additional Travel Destinations
Code-Sharing
Frequent Flyer Programs
Passenger Handling
Peace of Mind
Maximize Usage of Assets
HIGH EMPLOYEE PRODUCTIVITY
Employs more than 85,000
Majority Reside in U.S.
Above Average Compensation & Benefits
WORLD'S LARGEST
AIRLINE
2010 - Merger with Continental
United Continental Holdings Corporation
Operates 2 Million Flights Annually
Serves over 140 Million Customers Annually
2012 - Launched 9 New International Routes
2012 - Launched 18 New Domestic Routes
(continued)
FOUNDING PARTNER 2010
STRENGTHS
continued...
STRENGTHS
continued...
WEAKNESSES
FINANCIAL ISSUES
STRATEGIC MANAGEMENT
THIRD PARTY PROVIDERS
FINANCIAL ISSUES
2002 - Filed Bankruptcy
2008 - Net Loss of $5.3 Billion
Credit Rating Lowered
Damaged Reputation
STRATEGIC MANAGEMENT
POOR LEADERSHIP
THIRD PARTY PROVIDERS
Customer Call Service Centers
Aircraft Repair and Maintenance
Fueling Operations

=
FINANCIAL RUIN
Failure to Accommodate Work Orders
Causes Losses Overall
STRENGTHS
continued...
weaknesses
WEAKNESSES
OPPORTUNITIES
TECHNOLOGY EXPANSION | GROWING GLOBAL POPULATION | MERGERS
Opportunities
Technological Expansion
Over 100 Planes with in-flight Wi-Fi

Focused Expansion


Efficiency
Safety
Customer Satisfaction
Opportunities
continued...
Growing Global Population
Populations and Economies are Growing
AIRLINE INDUSTRY IS GROWING
More Opportunity to Generate Business
1 BILLION CUSTOMERS BY 2024
THREATS
Emission Regulations
Government Regulations
Bad Economy

THREATS
Bad Economy
Airline Industry Highly Affected
Cyclical - Trends Toward Economy
FAA: Forecasting Growth at Minimum Until 2015
Government Regulations
Emission
Greenhouse Gases
Increased Regulations by 2020
Research & Development Costs
Regulations
Federal Aviation Administration

Safety High Priority = High Development and Regulatory Cost

Electronic Device Regulations
THREATS
continued...
continued...
THREATS
continued...
THREATS
continued...
START CLAPPING...
Full transcript