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Chicago Bears

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by

Ian Chen

on 5 June 2013

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Transcript of Chicago Bears

Soldier Field Municipal Grant Park Stadium

Renamed Soldier Field in honor of World War I servicemen

Home of Chicago Bears since 1971

200+ public and private events annually

Venue for 1994 World Cup, 2012 NATO Summit Chicago Bears Decatur Staleys (1919)

Charter member of APFA (1920) later renamed NFL

Moved to Chicago in 1921 and renamed Bears in 1922

9 NFL Championships

Bears legends (Dick Butkus, Bronko Nagurski, Walter Payton) City of Chicago Third most populous city in the United States

Fourth largest GDP in the world

Voted Best Sports City by Sporting News in 2006, 2010

Home of active, sports enthusiasts Under Armour Founded in 1996 by sports enthusiast, Kevin Plank

10-Year Naming Rights Deal for Ravens practice facility

Official sponsor of NFL Combine and NFL gloves

Sponsor of Rivals.com Football Camps

Community involvement: UA Freedom supports efforts of the Wounded Warrior Project Benefits for Under Armour Increase brand presence in NFL

Expand Under Armour presence in Chicago

Northwestern Athletics

Chicago Cubs

Brand awareness to athletes Soldier Field Naming Rights Deal Soldier Field Community Benefit "I Will" Combine Center "I Will" Combine Center Digital Integration Membership Packages Protect This House Zone All day experience - begins with Tailgate
-UA Fan Tailgate
-Food and beverages

Given UA Freedom Attire

Speak with Wounded Warriors

Move to Protect this House Zone in Upper Deck Protect This House Zone Under Armour House at Soldier Field Digital Integration Under Armour House at Soldier Field

Signage at entrance and around stadium

Luxury suites and club seats

Access to host events during the year LEED (Leadership in Energy and Environmental Design)

Programs to decrease negative environmental impact

UA Green

UA Recycle Zone at Soldier Field Replicate combine experience

UA is official sponsor of NFL Combine

Shuttle run, 3-cone drill, pushups, vertical jump, broad jump and pushups.

Create own profile with ID and email - Incorporate the UA logo with the Bears website

- Use Bears/UA social media platforms to spread buzz - Corporate Membership

Box suite, business meetings


- Football Fanatics

Meet Bears players, practice access Personalize clothing (Under Armour Me)

Completion of combine --> ID Card, Discounts

Combine gear and UA Freedom Gear
-Honor, Duty, Commitment, Loyalty, Dedication, Country and Service

Spread awareness for Wounded Warrior-Under Armour Connection Buffet counter, 2 rows of stadium seating, standing bar counters and seating, TV and bar

Mini football field layout

Chance to meet UA celebrities, management and win a chance to participate in a UA commercial - Under Armour "ME"

- Fan contests using the Bears and UA Twitter handles

- Using Apps to track and offer awards to our season ticket holders Support the Military

One-of-a kind partnership

Customized for Under Armour

Maximum brand impressions and expressions
Full transcript