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Transcript of Chicago Bears
Renamed Soldier Field in honor of World War I servicemen
Home of Chicago Bears since 1971
200+ public and private events annually
Venue for 1994 World Cup, 2012 NATO Summit Chicago Bears Decatur Staleys (1919)
Charter member of APFA (1920) later renamed NFL
Moved to Chicago in 1921 and renamed Bears in 1922
9 NFL Championships
Bears legends (Dick Butkus, Bronko Nagurski, Walter Payton) City of Chicago Third most populous city in the United States
Fourth largest GDP in the world
Voted Best Sports City by Sporting News in 2006, 2010
Home of active, sports enthusiasts Under Armour Founded in 1996 by sports enthusiast, Kevin Plank
10-Year Naming Rights Deal for Ravens practice facility
Official sponsor of NFL Combine and NFL gloves
Sponsor of Rivals.com Football Camps
Community involvement: UA Freedom supports efforts of the Wounded Warrior Project Benefits for Under Armour Increase brand presence in NFL
Expand Under Armour presence in Chicago
Brand awareness to athletes Soldier Field Naming Rights Deal Soldier Field Community Benefit "I Will" Combine Center "I Will" Combine Center Digital Integration Membership Packages Protect This House Zone All day experience - begins with Tailgate
-UA Fan Tailgate
-Food and beverages
Given UA Freedom Attire
Speak with Wounded Warriors
Move to Protect this House Zone in Upper Deck Protect This House Zone Under Armour House at Soldier Field Digital Integration Under Armour House at Soldier Field
Signage at entrance and around stadium
Luxury suites and club seats
Access to host events during the year LEED (Leadership in Energy and Environmental Design)
Programs to decrease negative environmental impact
UA Recycle Zone at Soldier Field Replicate combine experience
UA is official sponsor of NFL Combine
Shuttle run, 3-cone drill, pushups, vertical jump, broad jump and pushups.
Create own profile with ID and email - Incorporate the UA logo with the Bears website
- Use Bears/UA social media platforms to spread buzz - Corporate Membership
Box suite, business meetings
- Football Fanatics
Meet Bears players, practice access Personalize clothing (Under Armour Me)
Completion of combine --> ID Card, Discounts
Combine gear and UA Freedom Gear
-Honor, Duty, Commitment, Loyalty, Dedication, Country and Service
Spread awareness for Wounded Warrior-Under Armour Connection Buffet counter, 2 rows of stadium seating, standing bar counters and seating, TV and bar
Mini football field layout
Chance to meet UA celebrities, management and win a chance to participate in a UA commercial - Under Armour "ME"
- Fan contests using the Bears and UA Twitter handles
- Using Apps to track and offer awards to our season ticket holders Support the Military
One-of-a kind partnership
Customized for Under Armour
Maximum brand impressions and expressions