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Ferrero Rocher

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by

khaoula Belaid

on 9 December 2015

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Transcript of Ferrero Rocher

Brand Image
Chic and sophistication

An elegant present

Special editions

Decoration materials
SWOT Analysis
Strengths
Weaknesses Opportunities
Threats
Brand Presentation
Part of Ferrero group
Product line launched in 1982 with Rocher
Line expanded to Rafaello, Mon Chéri, Rondnoir ...

Visual Identity
Shape


Ingredients


Packages

Distribution

Present in 130 countries
Only one specialised store: Milano, Italy
Ephemere stores for events
Rely on retailing
Not available enough
Promotion

Packaging that follows trends and occasions
Promote a unique experience
This experience is enhanced with a luxurious customer service: wine tasting

Marketing Strategy
Senses
Ferrero Rocher
Market Analysis
Brand Presentation
Target

Middle and Upper classes
Range : 12 to 50 years old
High prices limits the target
Position
Market Share leader: Monopoly
Reached the maturity level
Inimitable and irreplaceable

Competition

Lindt
Jeff de Bruges
Merci
Nestlé
Sight
Smell
Touch
Taste
Hearing

Values
High quality
Crafted precision
Product freshness
Finest raw materials
Respect
Compaign Structure
Thank you.
Ferrero Rocher Golden Moment
-Valentine's Day
Digital video compaign 2015
Two-sided compaign structure
Soft selling technique

Make Your Moments Golden
Full transcript