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Winnipeg Auto Spa Car & Truck Wash

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Manitoba/Ontario Prezi

on 6 April 2017

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Transcript of Winnipeg Auto Spa Car & Truck Wash

How Winnipeg Auto Spa Car & Truck Wash Can...
Increase Your Marketshare!
Increase Name Awareness!
Be Known Before You're Needed!
Why Advertise?
You have little or no control over what is being said about you on social media or in the marketplace, but you have total control over the image your advertising creates.
You Control Your Advertising
Advertising Can Differentiate You
When products and prices are perceived to be the same or similar everywhere, the image and reputation you create with your advertising can be the tie-breaker that helps consumers choose you over your competition.
Advertising Improves Web and In-Store Traffic
Consumers are much more likely to click on a link to a business they’ve heard of, or visit a business they’ve heard of, than they are to patronize a business they’ve never heard of.
Why Radio?
Radio can reach and influence consumers who may be predisposed to other businesses. Consumers who are loyal to competitors may not take time to read about you online or in print, but can be influenced as they go about their daily activities. The old expression “we have eye lids, but not ear lids” means we can skip over printed, or online messages, or other passive media messages but can absorb intrusive radio messages without consciously engaging.
Radio Is Intrusive
You Can Be the Star in Radio’s Theatre of the Mind
Creativity is limitless, and very inexpensive in radio. How much would it cost you to put an elephant, an airplane, a volcano, and a 6 piece orchestra in your brochure, video or on your website? You can paint the picture of all of these with sound on radio.
Busy consumers won’t take time to read ads or websites for products or services they are not in the market for. But intrusive radio influences them on the go, before they have a need, creating preferences for your business when they do have a need and begin their search.
Radio Creates Pre-Need Preference
Success Stories
Farmers'
Appreciation
Lunch
Fort McMurray
Donation Drive
Local Woman Steps
Up To Help Fire Victim
CFRY Helps Annual
Kettle Campaign
How to Advertise
Frequency
Consistency
What's Your Message?
Radio is Effective & Personal
Radio is accessible in the car, at home, at work, on your mobile phone/tablet, in stores, restaurants, and at the dentists office.
Your potential customers spend more time with Radio than any other type of local media.
92% of adults listen to radio an average of 20+ hours per week.
Mix 96.5FM has a personal and local connection with our audience.
Marketing Plan on Mix 96.5FM
3 - 30 second commercials per day @ $39.00
To air Thursday - Saturday
Total of 468 commercials

Weekly Investment: $351.00
Average Monthly Investment: $1,521.00
Annual Investment: $18,252.00
A Sound Partnership!
&
Catching Commuters
While They're Ridin' Dirty!
Advertising
We are trying to exploit the
market that already exists,
and direct customers to your
place of business.
We are not trying to create a market for your product.
Advertising
It is what you do when you can't see someone in person.
Advertising

Population of Portage and RM:
19,521
85.1% of that population drive a vehicle to work.
That equals 16,612 vehicles
$25.00
per month
per vehicle spent on washes
$25.00 x 12 months = $300.00 per vehicle
$300.00 x 16,612 =
$4,983,600.00
Full transcript