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Target Market

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by

Ashley Blythe

on 14 September 2010

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Transcript of Target Market

Target Market What is a Market? A Market (Mk't) includes the group of all potential customers who share common needs and wants, and have the ability and willingness to buy the product What is a Target Market? A Target Market (Tgt Mk't) includes the group of consumers that a company desires to have as customers How do I find the Target Market? EASY! Break it down into four easy steps :) Demographics Personal Characteristics. Think ::age, race, sex, occupation, income, and education:: Psychographics Things that affect a person's PSYCH.
::Values, attitude and lifestyles:: Geographics Where a person lives.
::local, regional, national or global:: Behavioral Divides the market into groups based on what they are looking for in a product and why they buy the product.
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