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Transcript of JOHN LEWIS
TEAM MEMBERS: JONIE, RAVI, DILAN, RESHAUN AND MIKE
2014 SEMESTER 2
PORTERS FIVE FORCES
Focus on future expansions such as:
-Opening local John Lewis branches
-Opening John Lewis branches around the world
-They need to be consistent in treating their workers. (15% bonus down 17%)
-Continue to be trusted (was named Most trusted Credit Card for Rewards - Moneywise Customer Service awards 2013)
Political- Globalization will allow John Lewis to establish themselves around the world
Economical-If banks allow their customers to have better credit and flexible bank policy then it will mean increase in sales leading to higher profit
Social-– Customers prefer home deliveries rather then going to the High Street to shop. More consumers become environmentally conscious so they shop where the company is Green.
Technological-High-Tech tills and Self-Service tills have become more common in a department store, reducing queues.
Online website allows more revenue to be generated as customers have the option to shop online. There has been a 44% increase in sales online.
Strengths - John Lewis click & collect delivery service saw sales increase by 1 billion.
Weakness - John Lewis have seen a 9.6% increase, Staff will now receive a 15% bonus down
from 17%. (Reuters)
Opportunity – John Lewis set their eyes on future expansions with the opening of local
Threats – Targeting older customers over the 45 year old bracket.
SEMINAR TUTOR; Aziz Gapparrov
Low range of product
High range of product
Marks and Spencer
British Horse Society
-Spedan lewis who was the son of the founder John Lewis
-John Lewis started in 1864
-Products: Clothing, cosmetics, housewares, food, direct services
-John Lewis is now the second-largest retailer
Porter, M. (1980) Competitive Strategy, New York: Free Press.
Porter, M. (1980) How Competition Forces Shape Strategy, Harvard Business Review, September-October, pp.137-145.
Porter, M. (1998) Competfiveitive Strategy: Techniques for Analyzing Industries and Competitors, New York: Free Press.
-New Entrant; There is relatively low threat of entrant.
-Buyers; The buyer is relatively high giving the advantage in dictating rules and taste.
-Suppliers; John Lewis and large supermarkets becomes more powerful
-Substitutes; The treat of close substitute is Low
-Overall Competitiveness; Competition is stiffer and high