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JOHN LEWIS

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Dilan Suyur

on 11 March 2014

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Transcript of JOHN LEWIS

PRINCIPLES OF MARKETING
TEAM MEMBERS: JONIE, RAVI, DILAN, RESHAUN AND MIKE
JOHN LEWIS
BBUS402.2
2014 SEMESTER 2
INTRODUCTION
PEST ANALYSIS
PORTERS FIVE FORCES
SWOT ANALYSIS
RECOMMENDATION, CONCLUSION
REFERENCES
Focus on future expansions such as:
-Opening local John Lewis branches

-Opening John Lewis branches around the world

-They need to be consistent in treating their workers. (15% bonus down 17%)

-Continue to be trusted (was named Most trusted Credit Card for Rewards - Moneywise Customer Service awards 2013)

Political- Globalization will allow John Lewis to establish themselves around the world

Economical-If banks allow their customers to have better credit and flexible bank policy then it will mean increase in sales leading to higher profit

Social-– Customers prefer home deliveries rather then going to the High Street to shop. More consumers become environmentally conscious so they shop where the company is Green.

Technological-High-Tech tills and Self-Service tills have become more common in a department store, reducing queues.

Online website allows more revenue to be generated as customers have the option to shop online. There has been a 44% increase in sales online.

Strengths - John Lewis click & collect delivery service saw sales increase by 1 billion.
(BBC News)

Weakness - John Lewis have seen a 9.6% increase, Staff will now receive a 15% bonus down
from 17%. (Reuters)

Opportunity – John Lewis set their eyes on future expansions with the opening of local
branches.(John Lewis)


Threats – Targeting older customers over the 45 year old bracket.


SEMINAR TUTOR; Aziz Gapparrov
POSITIONING MAP
High Price
Low range of product
High range of product
Low Price
Selfridges
Liberty
Debenhams
Harrods
John Lewis
Marks and Spencer
British Horse Society
-Spedan lewis who was the son of the founder John Lewis

-John Lewis started in 1864

-Products: Clothing, cosmetics, housewares, food, direct services

-John Lewis is now the second-largest retailer

-Recent Awards

http://www.nhs.uk/change4life/supporter-resources/downloads/change4life_marketing%20strategy_april09.pdf
http://oxygen.mintel.com/display/227765/
http://www.ukmedix.com/news/weight-loss/weightloss-defra.cfm
http://www.treehugger.com/green-food/innocent-drinks-a-what-makes-a-sustainable-smoothie.html
Porter, M. (1980) Competitive Strategy, New York: Free Press.
Porter, M. (1980) How Competition Forces Shape Strategy, Harvard Business Review, September-October, pp.137-145.
Porter, M. (1998) Competfiveitive Strategy: Techniques for Analyzing Industries and Competitors, New York: Free Press.
http://www.bbc.co.uk/news/business-26462969
http://uk.reuters.com/article/2014/03/06/john-lewis-results-idUKWLB007JC20140306
http://www.dailymail.co.uk/news/article-1393990/Radical-overhaul-planned-John-Lewis-aims-shake-fuddy-duddy-image.html
http://www.johnlewispartnership.co.uk/about/john-lewis/future-expansion.html
www.johnlewis.com
-New Entrant; There is relatively low threat of entrant.

-Buyers; The buyer is relatively high giving the advantage in dictating rules and taste.

-Suppliers; John Lewis and large supermarkets becomes more powerful

-Substitutes; The treat of close substitute is Low

-Overall Competitiveness; Competition is stiffer and high
Full transcript