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How Nonprofits Can be Part of the Podcasting Renaissance

If nonprofits want to learn how to create content that both engages audiences and creates devoted supporters, we need look no further than the gold standard offered each day by public radio and cutting edge podcasts.
by

Will Coley

on 10 November 2015

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Transcript of How Nonprofits Can be Part of the Podcasting Renaissance

How Nonprofits Can be Part of the Podcasting Renaissance
Interview Subject:
Microphone is less intimidating
Measure of confidentiality
What's special about audio?
Marshal Ganz

"Story of Self"
Listener:
Participates with imagination
Intimate (headphones, listen alone)
Easy to multitask while listening
Producer:
Eye contact easier
= better interview
Easier/cheaper to record
or edit than video
"Muslims Need Not Apply"
by @WillColey & Loris Guzzetta
Image from "Radio: An Illustrated Guide"
by Abel & Glass
Producing
Storytelling
Sharing
Extras
+ Connect as Podcast to iTunes
Public Radio Exchange
Listening
Big frontier for digital audio = the car.
2/3 of traditional radio listening occurs away from home, much of that in cars.
Increasingly people using cell phones to listen to online-only radio in cars.
Resources:
What makes a good story?
How can you get others to listen
to your stories?
Ira Glass
"This American Life"
"Most powerful testimonial I can provide for non-profits is story of someone
(a character) whose life has been effected by that organization. No talking heads. No scripted bits. But real, raw, emotional
tape
from a person whose life has been changed."
Samantha Broun
Independent Producer,
SoundLight Media
Radio Producers
Airmedia.org
NYC Public Radio Club
"Resilience" podcast
for @Good360
by @AlexKapelman
Click on image to listen
Link to this Prezi:
bit.ly/501technyc-podcasting

"Julian: Tavehua, Los Angeles & Tavehua, Oaxaca"
by Anayansi Diaz-Cortes @SonicTrace_KCRW
"Sonic I.D."
@WCAI_NPR
More than half of Americans who go online listen to Internet radio services
Outcome
Moral
Choice
Challenge
Brooklyn Deep's Third Rail podcast
with @VeralynWilliams
"Tape Sync": Distance Interview without relying on telephone audio
iPhone
Podcast
"Podcast Renaissance" or "Golden Age of [Digital] Audio"
Kickerstarter raised $620,412
($370,412 MORE than goal)
How can you make the best sounding audio?
Mobile-Based Recording
iPhone
Problem with exporting
if your recording is
longer than 2 minutes
PCM Recorder MK II for iPhone
By TEAC CORP.

PCM Recorder MK II
Easy to share embeddable player
+ You can measure amount of listening
Spoken Audio =
Radio talk shows
Narrative radio reporting/ Storytelling
Unscripted studio-based podcasts
"Audio posts" on social media
Audio slideshow videos
Archival "tape" from events, etc.
Historic march in
Los Angeles, CA: 2006
ransom
Story
Workshop
$270
$200
$100
Total:
$680
$80
Recording
Equipment
$30
Social Media Strategy & Video
Social Services of People Detained in Elizabeth, NJ
Recording
Equipment
$200
$100
$170
$40
Total:
$510
+
*Time for exercise?
New online tool using
any type of telephone
(developed for day laborers)
Editing Audio
Audacity (free)
GarageBand (free)
Reaper ($60 - 200)
Hindenberg ($95)
ProTools ($700)
* Write like
you talk!
bit.ly/501technyc-podcasting
* Brand New: StoryCorps mobile app for iPhone & Droid
WNYC's Radio Rookies
#501TechNYC
On the Lower East Side, A Woman Emerges
From a Dark High Rise for First Time
by @MarianneMccune
@WillColey
Convert to Gospel of Radio
Intro: Why I love audio
Refugee Resettlement in Charlotte, NC
Third Rail
studio setup
* Transom tutorial at
bit.ly/tascamapp-howto
@hearpitch
pitchpodcast.org
Amplifier: $70
Mixer $200
Mic $20/each
XLR cables $20/each
Mic stands: $12/each
?
Approximately
$500
Listening
Recommendations
#YSLTF (You Should Listen to Friday)
Blog
training.npr.org
"Southern Flight 242: Bringing My Father Home"
by @WillColey
on SoundCloud
Audio documentation of conference panels
(better than video)
Audio post
UNHCR
"The Gap"
by Ira Glass
"First Love & 21 Other Firsts"
by Whitney Jones
Sell stories directly to public radio stations
For interviews, need quiet!
?
Full transcript