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How Nonprofits Can be Part of the Podcasting Renaissance
Transcript of How Nonprofits Can be Part of the Podcasting Renaissance
Microphone is less intimidating
Measure of confidentiality
What's special about audio?
"Story of Self"
Participates with imagination
Intimate (headphones, listen alone)
Easy to multitask while listening
Eye contact easier
= better interview
Easier/cheaper to record
or edit than video
"Muslims Need Not Apply"
by @WillColey & Loris Guzzetta
Image from "Radio: An Illustrated Guide"
by Abel & Glass
+ Connect as Podcast to iTunes
Public Radio Exchange
Big frontier for digital audio = the car.
2/3 of traditional radio listening occurs away from home, much of that in cars.
Increasingly people using cell phones to listen to online-only radio in cars.
What makes a good story?
How can you get others to listen
to your stories?
"This American Life"
"Most powerful testimonial I can provide for non-profits is story of someone
(a character) whose life has been effected by that organization. No talking heads. No scripted bits. But real, raw, emotional
from a person whose life has been changed."
NYC Public Radio Club
Click on image to listen
Link to this Prezi:
"Julian: Tavehua, Los Angeles & Tavehua, Oaxaca"
by Anayansi Diaz-Cortes @SonicTrace_KCRW
More than half of Americans who go online listen to Internet radio services
Brooklyn Deep's Third Rail podcast
"Tape Sync": Distance Interview without relying on telephone audio
"Podcast Renaissance" or "Golden Age of [Digital] Audio"
Kickerstarter raised $620,412
($370,412 MORE than goal)
How can you make the best sounding audio?
Problem with exporting
if your recording is
longer than 2 minutes
PCM Recorder MK II for iPhone
By TEAC CORP.
PCM Recorder MK II
Easy to share embeddable player
+ You can measure amount of listening
Spoken Audio =
Radio talk shows
Narrative radio reporting/ Storytelling
Unscripted studio-based podcasts
"Audio posts" on social media
Audio slideshow videos
Archival "tape" from events, etc.
Historic march in
Los Angeles, CA: 2006
Social Media Strategy & Video
Social Services of People Detained in Elizabeth, NJ
*Time for exercise?
New online tool using
any type of telephone
(developed for day laborers)
Reaper ($60 - 200)
* Write like
* Brand New: StoryCorps mobile app for iPhone & Droid
WNYC's Radio Rookies
On the Lower East Side, A Woman Emerges
From a Dark High Rise for First Time
Convert to Gospel of Radio
Intro: Why I love audio
Refugee Resettlement in Charlotte, NC
* Transom tutorial at
XLR cables $20/each
Mic stands: $12/each
#YSLTF (You Should Listen to Friday)
"Southern Flight 242: Bringing My Father Home"
Audio documentation of conference panels
(better than video)
by Ira Glass
"First Love & 21 Other Firsts"
by Whitney Jones
Sell stories directly to public radio stations
For interviews, need quiet!