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Portage Restoration - Nov. 2017

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Manitoba/Ontario Prezi

on 15 January 2018

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Transcript of Portage Restoration - Nov. 2017

Advertising
We are trying to exploit the
market that already exists,
and direct customers to your
place of business.
We are not trying to create a market for your product.
Advertising
It is what you do when you can't see someone in person.
Advertising
Why Advertise?
Advertising can keep you top-of-mind with your prospects and ensures you don’t get forgotten amidst your competitor’s advertising.
If you could afford it, you would have a professional sales person tell your story to every prospect in your market. Advertising was invented as a more cost effective way of telling your story to hundreds or thousands of people you could not afford to reach in person with your sales force.
Many of your fixed costs, like electricity, rent, staff, and more, remain constant whether you have 100 customers or none. Advertising can generate the traffic and sales to ensure you capture a return on all of your other investments.
Competition is Increasing
Advertising is Cost Effective
Advertising Improves Your R.O.I.
Why Radio?
Radio can reach and influence consumers who may be predisposed to other businesses. Consumers who are loyal to competitors may not take time to read about you online or in print, but can be influenced as they go about their daily activities. The old expression “we have eye lids, but not ear lids” means we can skip over printed, or online messages, or other passive media messages but can absorb intrusive radio messages without consciously engaging.
Radio Is Intrusive
Recency theory suggests that ads are more relevant and have more impact as consumers get closer to making purchase decisions. Advertising consistently on radio carries your message through the entire buying process, from creating a pre-need preference for your business to a time of pulling the purchase trigger.
Recency and Immediacy
When your radio commercial airs, there are no pop-ups, news headlines, competitor’s ads, or other distractions to detract from your message.
Your Message Stands Alone
Success Stories
Farmers'
Appreciation
Lunch
Fort McMurray
Donation Drive
Local Woman Steps
Up To Help Fire Victim
CFRY Helps Annual
Kettle Campaign
ROK 50/50
Tank & Trailer
Frequency
Consistency
How To Advertise
1 of 2
30-second commercials
What's Your Message
2 of 2
30-second commercials
What's Your Message
1 of 2
10-second commercial liner
What's Your Message
2 of 2
10-second commercial liners
What's Your Message
Quick Hits on CFRY

• 12 – 7-second Quick Hits per day
• Airing Monday – Sunday, between 6:00am - midnight
• Total of 364 Quick Hits per month
4 Week Spring/4 Week Summer/4 Week Fall Campaign (12 Week Campaign)

• 168 – 30-second commercials
• 2 – 30-second commercials airing daily, Monday - Sunday
Marketing Plan
Summary
With CFRY, YOU will be...
Be Known Before You're Needed!
Connected with our
audience
Connected with our
community
Connected with your
customers
Full transcript