Loading presentation...

Present Remotely

Send the link below via email or IM


Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.



No description

Rick Dominguez

on 10 December 2015

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of Typography

The amount of variation in between thick and thin strokes.

The empty space inside the body stroke.
The lowercase character stroke which extends below the baseline.
The bottom part of the lowercase roman ‘g’.
Pi characters are special characters used for:

Math signs
Punctuation marks
Accented characters
Reference marks

On Macintosh computers, special characters can be viewed for any font with the Key Caps utility under the apple menu.
Special Characters
The basic typographic element is called a character, which is any individual letter, numeral, or punctuation mark. The capital letters are called caps, or uppercase (u.c.) characters. Small letters are called lowercase (l.c.) characters. Numbers are called numerals or figures.
Character Components
Typographic characters have basic component parts. The easiest way to differentiate characteristics of type designs is by comparing the structure of these components. The following terms identify some of the components referred to in the next chapter.
Ligatures are character pairs which have been re-designed as optional single characters.
The lowercase character stroke which extends above the x-height.
The horizontal stroke on the characters ‘A’, ‘H’, ‘T’, ‘e’, ‘f’, ‘t’.
The imaginary horizontal line to which the body, or main component, of characters are aligned.
The curved stroke which surrounds a counter.
Standard characters set in Adobe Garamond.
Ligature characters set in Adobe Garamond Expert and Adobe Garamond Alternative.
Sans serif
From the French, meaning “without serif”. A typeface which has no serifs.

Sans serif typefaces are typically uniform in stroke width.
Tapered corners on the ends of the main stroke. Serifs originated with the chiseled guides made by ancient stonecutters as they lettered monuments. Some serif designs may also be traced back to characteristics of hand calligraphy. Note that serif type is typically thick and thin in stroke weight.
The end of a stroke which does not terminate in a serif.
The height of the body, minus ascenders and descenders, which is equal to the height of the lowercase ‘x’.
Avant Garde
X-heights vary among typefaces in the same point size and strongly effect readability and gray vaule of text blocks.
The part of a curved stroke coming from the stem.
A stroke which is vertical or diagonal.
The direction in which a curved stroke changes weight.
Oblique, or angled, stress
Semi-oblique stress
Vertical stress

A curved line connecting the serif to the stroke.
Bracketed serifs with cupped bases
Bracketed serifs with flat bases
Unbracketed serifs
minimum amount of contrast
extreme contrast
Create your own version of this chart
Full transcript