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Usage of wood as a renewable resource to support a sustainab

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Akihiro Serita

on 4 October 2014

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Transcript of Usage of wood as a renewable resource to support a sustainab

Usage of wood as a renewable resource to support a sustainable society

Creating shared value is what boosts forest conservation

Akihiro Serita
Serita Construction Co., Ltd.

Our volunteer work in the forest
Started: 2010 (currently in our fourth year)
Volunteer maintenance work: weeding and sidewalk maintenance
Shift from CSR to CSV!
CSR’s image:
Charity and volunteering
Strategic CSR (CSV):
- Solving social challenges
- Enhancing corporate value
Example of strategic CSR tour
Workers and their families in urban areas participate as well.
CSR experience tour:
Green tourism and other urban-rural exchange programs
Raise awareness
Share values
Create a social movement
Realizing a sustainable society and CSR
Solving social challenges
Raising corporate value
Creating future customers

Our CSR involves activities
that are centered on the environment.
Pursuit of profit
Lack of productivity
Inability to act in spite of the understanding of the need to do so
There is a difficult dilemma
for a company.
Let me rather suddenly introduce
an interesting of Japanese kanji to you
5,300 trees
So, let’s advance wood usage!

And let’s connect that to well-planned forest conservation!
Usage of wood as a renewable resource to support a sustainable society

Creating shared value is what boosts forest conservation

Akihiro Serita
Serita Construction Co., Ltd.

Thank you all so much
for your attention.

customers
shareholders
employees
partner companies
local communities
Full transcript