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AIDA: Writing a Persuasive Memo

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by

Kat Becker

on 16 September 2014

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Transcript of AIDA: Writing a Persuasive Memo

How to Write a Persuasive Memo
A
- Attention
I
- Interest
D
-Desire
A
-Action
Attention
Write a way to get your readers' attention
Rhetorical question
Quote
State a problem and promise to solve it
Relate to readers' needs
Statistic
Interesting story
This should go at the end of your introduction paragraph.
Interest
Now that you've captivated the readers' interest...
Introduce major selling point or benefit
Present the company and product/service as a benefit or solution
Don’t just list the features, tell how the reader can benefit from them
What is the specific appeal for the company—how does it satisfy their needs?
Second paragraph
Good spot for signposting.
Desire
Create desire for the product/service
Use effective and colorful words Read pgs. 104 on using emotional or logical appeals
Goes in 3rd paragraph.

AIDA: Writing a Persuasive Memo
Action
Encourages reader to ACT.
Be prompt, easy, specific and clear
Emphasize important selling or benefit points
Final paragraph
Full transcript