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Transcript of Sustainable Fashion
Sustainability in Fashion
What is sustainability?
How a big company like H & M are sustainable
Why is the fashion industry so unsustainable?
Fast fashion pertains to selling clothes as quickly as possible.
It’s when natural resources are harvested fast.
Textiles are produced fast
Garments are created fast
Clothes are shipped to retailers fast
Brought fast by consumers like you and me
And ultimately, as so many of our experiences with clothing goes, these clothes are thrown away fast, too.
Fast Fast Fast!!!
This can not continue in this way
Slow fashion is a a different sort of approach
It’s a different kind of business model where designers respect the rights of workers and the environment while still producing beautiful and conscientious clothing.
By producing clothes more slowly and not chasing after quick and fleeting fads, slow fashion brings designers, retailers, and consumers together through an awareness of our clothing’s impact on the environment and the people that make it.
Slow fashion seeks to make a major shift from quantity to quality, cheap to valuable, questionable to ethical.
It is built on the availability of information through relationships where persons/consumers are able to support designers and local retailers who practice and show ethical transparency in their businesses.
In this way, it’s truly about living better, where we invest in much more than simply new clothes and having more.
Resources required for manufacture
The industry is changing
The Copenhagen Fashion Summit held this year in May gathered 1,043 key industry stakeholders of the fashion industry from 27 different countries. They shared insights and forward-looking solutions for the global fashion industry to tackle the growing environmental challenges.
The Focus of the summit was to discuss ways on how to involve and engage consumers in sustainable consumption.
he fashion industry is the second most polluting industry in the world. It can not continue in this manner
Zero Waste Design
The Cutting Circle
The Cutting Circle Research Project - July 2011
College of Creative Arts, Wellington, New Zealand.
Timo Rissanen, Holly McQuillan, Julian Roberts
The phrase “Go back to the drawing board” is something I rarely use. And its not because I don’t draw in the traditional sense of the word It’s because I don’t have a finished drawn design to test through a prototype as such. I design as I prototype – the process is conflated and non-linear. I ‘draw’ the pattern for a half conceived prototype, and resolve the pattern as I make the prototype – constantly receiving feedback from the materials I’m working with. It is a one step ‘design’ process with multiple feedback loops.
Fifteen percent of the fabric used to make an average garment ends up on the cutting room floor.
This waste is disposed of after cutting, usually into a landfill as this is the easiest method.
What is zero waste and why does it matter?
Zero-waste design isn’t a new technology or material. Instead, it’s a new way of thinking—a philosophy that forces you to challenge existing techniques and become a smarter designer. Technique-wise, it involves fitting all the flat pieces of your clothing pattern like a jigsaw puzzle so no fabric is wasted. Considering that roughly 15 percent of the fabric is discarded when a typical garment is made, the cumulative effect of leaving behind no waste has far-reaching environmental consequences. More than that, however, zero waste about working within those constraints to invent beautiful new forms of fashion
The two original garments are made by ASOS and were both reduced by 70% in the sale. The stop motion demonstrates how these garments could be upcycled three times into different, more desirable garments with no loss of quality to the fabric.
At present it is just a prototype but presents innovation in budget and eco-conscious fashion
the versatile shoe that transforms into five different styles by ze o ze