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Craft Spirits -Tenzing Wine & Spirits 2013

Presentation of Tenzing W&S
by

TENZING WINE and SPIRITS

on 3 October 2013

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Transcript of Craft Spirits -Tenzing Wine & Spirits 2013

Tenzing Norgay
A Guide for today's complex wine and spirits world

A Team of highly educated experts who have spent years navigating the path

A Group of humble, service-minded individuals that can carry the heavy load

A Company composed of the best products and equipment ensuring a competitive advantage
An artisanal Wholesale distributor
Milestones
1200 accounts sold
$15M projected for year
12 Sales Guides
100,000+ cases shipped FY13
3rd Annual Portfolio Tasting
Education
People
Matty Eggleston
Spirits Manager
Multi city career
Professional Bartending
BarSmarts advanced
Douglas Marello, MS
Director of Sales
W&S Best Sommeliers
Restaurant experience
Fernando Beteta, MS
Director of Education
& Social Technologies
International Experience
W&S Best Sommeliers
Bar Labs
Friday Sales Meetings
Customers
Spirited Dinners

LUXARDO, ITALY


SOMBRA MEZCAL, MEXICO

AVERNA, ITALY

WHISTLE PIG RYE, VERMONT

CHINACO TEQUILA, MEXICO

A.H. HIRSCH BOURBON

TEQUILA OCHO
BITTER TRUTH, GERMANY

RHUM JM, MARTINIQUE

Glenrothes

NO 3 GIN, LONDON

ST GEORGE SPIRITS

DELEON, TEQUILA
TODAY
Well Managed
Well Funded
Extremely Selective
Experienced Leadership
Ability to present to and service all regional and national chains
Excellent reporting and supplier detail
Passionate and knowledgeable People
Modern Route to Market
Industry benchmark Social Technology Platform
Tenzing on the Web info and ordering
Balanced quality portfolio
Full state long term solution
Brand Builders
Bar Lab
Balanced Categories
Rum
Gin
Vodka
Wholesale Importer and Distributor of
Wine, Spirits & Sake

On May 29th 1953 Sir Edmund Hillary successfully reached the summit of Mt. Everest, on the final accent there were just two climbers. The other mountaineer was his guide, Tenzing Norgay.
Curated Portfolio
Amaros
Cachaca
Pisco
Tequila
Mezcal
Whiskey
Cognac
Bitters
Eau de vie
Armagnac
Scotch
Calvados
Kitchen
Dining Room
Pop ups
Concepting
BRAND
LAUNCH

Priorities
Pricing
Goals
Competitive Analysis
Training Education
Tastings/ blitz
Social Technology
Mixology
300 Spirits SKUS
1100 Wine SKUS
$173 cs wine/sake
$184 domestic vs $170 imports
$203 cs spirits
Hand crafted
Brands with a story
Integrity of product
Best in category

Social Technology
TENZING ADVANTAGE
Ken Fredrickson, Master Sommelier
Founder of Tenzing
Entrepreneur
Small and Large Business Experience
Meteor
Sandhi
Kermit Lynch
Anchor Distilling
DSWE
Dr. Loosen
North Berkeley
Brocard
Domaine de Montille
JOURNEYMAN, MI
South Africa
What Tenzing provides
Facebook Reach
14000 Twitter Followers / 7 handles
Youtube 16,000 views
Vimeo
Tweetups
Campaigns
80,000 pageviews on website
Ilegal Joven
$46.99
Competitive Analysis
Fidencio
$44.99
El Malpais
$24.99
Well Managed
Well Funded
Extremely Selective
Experienced Leadership
Ability to present to and service all regional and national chains
Excellent reporting and supplier detail
Passionate and knowledgeable People
Modern Route to Market
Industry benchmark Social Technology Platform
Tenzing on the Web info and ordering
Balanced quality portfolio
Full state long term solution
Brand Builders
The Tenzing Advantage
We intend to show you how we are building a highly selective unique distribution solution that is based on
, all reinforced by an integrated technology platform that is unequaled by any competitor in the market.
PEOPLE, PRODUCTS AND PERFORMANCE
Customer Education
State of the Art training facility
Educated sales force
Service minded
Social Technology platform
Enterprise Resource Platform
E-payment
Single point of contact
Operations
No broken case charge
Refrigerated trucks
Statewide delivery
Knowledgeable delivery drivers
Driver and Guide communication channel
Best in Class
Best in Class
Domaine de la Romanee Conti
Leflaive
Schramsberg
Ponzi
KEN
Founder
Patrick
Trade Development
Doug
Sales
Finance
Keith
Samantha
Coordinator
Wine Brand
Development
Sales
Guide
Sales
ON
Sales
OFF
Fernando
Education
Matty
Spirits
WBI
Sales
ON
Sales
ON
Sales
ON
Sales
ON
AYA
Sake
Yari
Office
Advisory Board
BDM
Driver
Sales
Guide
Sales
Guide
Sales
Guide
Sales
Guide
BDM
Driver
BDM
Driver
Rob Mosher Sales MGR
warehouse
Jeanne Stiles Sales MGR
Aya Nomoto
Sake Portfolio Manager
Multilingual
Certified Sommelier
Foremost expert on Sake

JOTO SAKE
Mutual Trading Sake
Sake revenue

Wines by category

Spirits revenue

SPIRITS


SAKE SUPPLIERS

WINE REVENUE
SUPPLIER TREND

Spirits Brand
Development
Brent
Chef/ Basecamp
Mgr
REV by supplier
Full transcript