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Doing Business in Brazil

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Alma Gabriel

on 12 April 2015

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Transcript of Doing Business in Brazil

Doing Business in Brazil
Political System
Economy System
Legal System
Culture of Brazil
Policies of FDI attraction
Swot analysis
- Brazil’s economy is the
largest in South America

Agriculture is key for economic growth
and export in the Brazilian economy and accounts for about 5.5 percent of GDP and 36 percent of Brazilian exports

, one of the largest companies in the world, is known for its oil and gas exploration capabilities in “ultra-deep water.”

Brazil’s known oil reserves are ranked among the 20 largest in the world.

Economy System
based on the "Code Napoleon"
environmental law
visa to come into the country
tax system
import regulations (Law of Similars)
international treaties
intellectual property rights
Legal System
Culture and Business in Brazil
Policies of FDI attraction
largest country

Population very

7th Global Economic Power (

Big emerging power (

-> What a professional needs to know before doing business in Brazil, and how easy it is
Dilma Roussef
Constitutional Federal Republic ( 26 federate states and the federal district of Brasilia )
3 levels of general elections
2 voting types
Brazilian instances

class distinction and family
business etiquette
Political System
Dilma Roussef
Code Napoleon
devided into Executive, Legislative, Judiciary
federal constitution 1988
environmental law
To enter the country
tax system
import regulations
international treaties
intellectual property right
- Brazil’s
fluvial network is the most extensive in the world
, containing the
largest volume of fresh water
available worldwide, and placing the country among the leading producers of hydroelectric power.

- Blessed with a v
ariety and quantity of natural resources
, a diversified industrial landscape, a sophisticated financial system and a large domestic market,
Brazil is currently one of the most attractive investment destinations.

- Inflation was 6.3% in April 2014

- Urban unemployment was at 4.9% in April 2014,
wages continue to increase


is with
China, the United States, Argentina, and Germany
. Brazil is a member of Mercosur.

- In 2013, Brazil imported over US$239 billion of total goods, including US$44 billion from the United States (0.7% increase over 2012).

- Brazil’s
average tariff rate is 7.7%
. The government has worked to improve customs procedures, but non-tariff barriers deter imports of goods and services.

- The
financial sector is diversified and competitive
, but the
state’s role remains significant

- Brazil has signed
bilateral agreements for the protection of foreign investment
with 14 countries

- After having reached 65 billion dollars in 2012,
foreign direct investment inflows in Brazil increased
to USD 64 billion in 2013

- Brazil remains the
largest recipient of foreign direct investment in Latin
America and the fourth one in the world

attractiveness of Brazil
for international investors is due to several factors:
- A domestic market of nearly 200 million inhabitants
- A booming economy
- Easy access to raw materials
- A diversified economy, therefore less vulnerable to international crises
- A strategic position allowing easy access to other South-American countries
The sectors attracting most of the foreign investments are
finance, the beverage industry, oil and gas
SWOT Analysis
Factors hindering
foreign direct investment are heavy and
complicated tax systems, slow bureaucracy
and cumbersome and
rigid labor legislation

- It has high import tariffs, a

designed to encourage international businesses to manufacture their goods within Brazil
, rather than shipping them in.

- The
regime in Brazil is a
liberal regime
which allows foreign investors to have a majority share in the creation of their company

- The government
encourages foreign investment
in the form of
tax exemption
, companies which export more than 80% of their production in information technology and communications are exempt from certain taxes
Economy System
Economy System
class distinction and family
business etiquette
Policies of FDI attraction
Policies of FDI attraction
- Bribery is not well seen in Brazil and

-Brazil is still struggling with
corruption scandals
(public, political).

-They are trying to
create awareness
anti-corruption campaigns and raising of the base wage.

-Bribery is also forbidden for
foreign investors
- A business which is
using environmental ressources
in Brazil need to get a
to exercise his business.
is normally required
- There exist several import regulations.

- They need to get an
import licence
for shipping to Brazil.

"Law of Similars"
- Brazil holds
28 agreements
with other countries

- Brazil implemented
Double Tax Treaties
to avoid double taxation
- The past few years we can observe a
big change concerning the treatment
of intellectual property in Brazil.

Brazil joined the

World Trade Organization in 1995
. With that Brazil accepted the international intellectual property rules.
- Brazil is experiencing a
large influence
on the Brazilian culture by many groups of people with different cultures.

- Brazil can be seen as the
melting pot
of nationalities.

- recent European, Arab and Japanese immigration
- main religion in Brazil is the
Roman Catholicism

- Brazil is the country with the
most of Catholics all over the world

- respect
religious holidays
is the official language.

- Brazil is one of the only countries (and Paraguy) in latin America which is speaking Portuguese and
not Spanish
predominant class distinction
which is mostly based on
money and skin color
are considered as
in the Brazilian family but still get
less payed
is really
What are the pros and cons in doing business
in Brazil as a foreigner?
Full transcript