Loading presentation...

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

Make your likes visible on Facebook?

Connect your Facebook account to Prezi and let your likes appear on your timeline.
You can change this under Settings & Account at any time.

No, thanks

IN THEORY, Tag Heuer commercial

Analyse de la publicité "don't crack under pressure" (2014). Réalisée par Patrice Vieyra, Tom Vitasse, Anastasia Savchenko et Endi Pons, étudiants du Master en Management Stratégique du Changement par l'Innovation 2014/2015, Aix-en-Provence
by

Endi Pons

on 20 January 2015

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of IN THEORY, Tag Heuer commercial

"IN THEORY"
Patrice Vieyra
Tom Vitasse
Anastasia Savchenko
Endi Pons
LES DEBUTS
SORTIE DE L'ANONYMAT
TEMPS MODERNES
CREATION
PIGNON OSCILLANT
BREVET
BOITIER
ÉTANCHE
CHRONO
1/100s
FIRST SWISS WATCH IN SPACE
SPONSOR
COUPE DU
MONDE SKI
CHRONO
OFFICIEL
F1
RACHAT PAR
EYE
WEAR
PARTENAIRE
OFFICIEL
F1 FIA
BACK TO BASICS
MERCI
MONACO V4
45 000€
TECHNOLOGIE
TOURBILLON
HISTORIQUE
ANALYSE
PLAN PAR PLAN
SEGMENT DE CLIENTS
HOMME OU FEMME
20 A 50 ANS, SPORTIFS
REVENUS ÉLEVÉS
CRÉATION
ANALYSE GLOBALE
BBDO BEAU
LEO BERNE
DAVID BERTRAM
VITALY ZAVADSKY
AGENCE PUBLICITÉ
CONCEPTION/RÉDACTION
DIRECTION ARTISTIQUE
MUSIQUE
ARTISTES
CONCEPT
TIME CHANGERS, NON-CONFORMISTES
FIGURE D'AUDACE ET DE PERSÉVÉRANCE
INDIFFÉRENT A LA PRESSION SOCIALE
INTEMPORELLES ET MARQUANTES
HAUTE QUALITÉ OU ARCHIVES
MOUVEMENT PERMANENT
N&B : UNIFORME, PUR, SOBRES
SACADÉE ET MINIMALISTE
MÉCANIQUE ET AGRESSIVE
FLUIDE ET SOUS PRESSION
VALEURS COMMUNIQUÉES
OSER ÊTRE À CONTRE-COURANT

AUDACITÉ, FORCE MENTALE ET PHYSIQUE

SE DÉPASSER EN PERMANENCE

AVOIR UN IMPACT SUR SON DOMAINE

INVENTER SES PROPRES RÈGLES

SE RENOUVELLER SANS OUBLIER D’OÙ ON VIENS
POUR LE FUTUR
NOUVEAU MARCHÉ :
SMARTWATCH ET
TRACKEURS D'ACTIVITÉ
Marlou Van Rhijn, "La Blade Babe"
IN THEORY, YOU RUN WITH YOUR LEGS
IN THEORY, YOU PLAY THE GUITAR WITH YOUR FINGERS
IN THEORY, GRAFFITY IS VANDALISM
IN THEORY, MADNESS IS A WEAKNESS
IN THEORY, WALLS ARE CLIMBED OVER
IN THEORY, BOATS DON'T FLY
IN THEORY, MOLECULES ARE FOR CHEMISTS
IN THEORY, STUNTS ARE DONE BY DOUBLES
IN THEORY, YOU CAN'T IMPACT SCIENCE BEFORE GRADUATION
IN THEORY, YOU CAN'T SCORE IN EVERY MATCH
Jimi Hendrix, "Le Dieu de la guitare"
Jean Michel Basquiat, "L'enfant terrible"
Fagio, "El Maestro"
Bateau Team Oracle "L'équipe du come-back"
Jack Andraka, "Le Prodige"
Christiano Ronaldo, "Le Perfectionniste"
Steve McQueen, "Le Rebelle"
Full transcript