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Welcome to Event Management HM345

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by

Ruth Smith

on 25 August 2013

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Transcript of Welcome to Event Management HM345

Welcome to
Event Management

Above and Beyond !
The Successful Event Manager
Role and Scope of the Event Manager
Assessment
Anticipation and Arrival
Atmosphere
Activity
Appetite and Amenities
A Glimpse of
Event Management

... small
Planning
Organizing
Professional
Planner (Organizer)
Event
(cc) image by nuonsolarteam on Flickr
Implementing
Evaluating
Top Attributes of a Successful Event Manager
The Successful Event Manager
Organizational Skills
Attention to Details
Temperament
People Skills
Leadership Skills
Flexible
Passionate
Time Management Skills
Creative
Multitasker 24/7
Role & Scope of the Event Manager
Anticipation & Arrival
Creating the Event Plan
4 D's
Determine the Expectations
Deliver the Concept
Design the Experience
Deliver the Dream
D2 - Develop the Concept
Concept- Overall picture of the final event
D 1
-
Determine the expectations
What? When? Who? Where? Why?
D3 - Design the Experience
Design -Envision the experience from start to finish
D4 - Deliver the Dream

Above and beyond, WOW, Fantastic!!!
Creating the Event Plan
Timelines, Schedules
Production Sheets
Site Inspection and Checklist
Floor Plan and Layout
Traffic Flow
Safety
Developing the Event Site
Accommodating the Audience
Marketing materials (collateral)
Registration
Admissions
Seating Plans
Information Stations
Protocol and VIP
Anticipation and Arrival
In
tent
?
Ex
tent
?
Con
tent
?
Define the event
Identify the needs
W,W,W,W,H?
Analyze the resources
Timelines and Schedules
Transportation
Parking
Waste Management
Utilities
Providing the Event Infrastructure
Coordinating the Environment
Fundamentals of the Production
Atmosphere
Theme Development
The Layers of Decor
Focal Points, color, fabric furnishing
Stages
Signs and signals
Coordinating the Environment
Lighting

Audio visual

Special Effects
Fundamentals of the Production
Staging an Engaging Experience

Ancillary Programs
Activity
Event Choreography

Scripting the Program

Selecting & Booking Entertainment

Managing Personalities & Performers
Staging an Engaging Experience
Constructing the Experience —Finale to Opening -
Dimension, Diversity, & Diversion -
Event Choreography
Scripting the Program
Arrange the Agenda

Control the Content

Pacing the Program

It’s Show Time
Assess the Needs & Resources

Preview Before Contracting

The Offer & the Agent

The Rider—Requirements & Hidden Costs -

Incorporate the Logistics

Evaluate the Value
Selecting and Booking Entertainment
Performer & Performance Expectations

Establish Performer Guidelines

Orientations & Rehearsals
Managing Personalities and Performers
Food and Beverage Operations

Making Event Memories
Appetite and Ammenities
Catering Operations

Menu Design

Food Service Styles

Alcohol Management
Food and Beverage Operations
Determine Function of Food Service

Types & Scope of Catering Operations

Selecting & Contracting Caterers

Sanitation, Safety, & Legalities
Catering Operations
Identify Meal Functions

Dietary Restrictions & Special Needs

Consider Cost & Quality
Menu Design
Service Planning for On- and Off-Premise Operations

Additional Equipment Considerations
Food Service Styles
Specify the Purpose & Procedure

Alcohol Awareness & Service Training

Risk Management Strategies

Cost Management Strategies

Public Versus Private Events
Alcohol Management
Tangible items help to create memories
Making Event Memories
Welcome to a magical course...
Above and beyond!!!!!
Where we go...
Anatomy
of an Event
*

Introduction
The Role and Scope of Professional Event Coordination
Anticipation
Arrival
Atmosphere
Activity
Appetite
Amenities
Business and Corporate Events
Cause-Related and Fundraising Events
Exhibitions, Expositions, Fairs
Entertainment and Leisure Events
Festival
Government and Civic Events
Marketing Events
Meetings and Conventions
Social and Life-Cycle Events
Sports Events
Event Genres
The Role and Scope of
Professional Event Coordination
A complex process
ASSESSMENT
Marketing the Experience
A Communications Issue
Anticipation
Arrival
Travel and Transportation
Meeting and Greeting
Navigation and Directional Signs
Welcoming Entrances
Don’t Forget the Departure
Appetite
The Physical Environment Basics
The Venue—Embrace the Place or Surprise Their Eyes
Form Follows Function
Finding the Best Fit
Atmosphere
Activity
Collectable Experiences
An Event Is Theater
Participant or Spectator
Education versus Entertainment
Diversion and Recreation
Nutrition, Nurturing, and Human Nature
Meals to Match the Occasion
Concessions, Catering, or Bring Your Own
Serving with Style
Palate and Pocketbook
Full transcript