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Nespresso Case Study 15.01.2014

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by

Georg Berthold

on 16 September 2014

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Transcript of Nespresso Case Study 15.01.2014

Erfolgsstory
Nespresso
Marketing
Mix
Produkt
Preis
Kommunikation
Distribution
Nespresso Club
Unternehmensvision
Unternehmenskultur
Wettbewerber
Differenzierung
Positionierung
Internationaler Wettbewerb
Nachhaltigkeit
Vorteile für Mitglied
Bestellung
Reparatur
Kaffee-
experte
Vorteils-
angebote
Vorteile für Nespresso
Handel
umgehen
Kundendaten-
auswertung
Exklusivität
Kunden-
bindung
Internationales Marketing - 15.01.2014 - Ella Platau, Dimitri Metzger, Georg Berthold, Stefan Reinfandt & Stefan Fundis
Gesellschaftliche Anforderungen
Umsetzung
Kritik
Vision
Wertemodell
Full transcript