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L'OREAL Marketing

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by

Gajendra Agrawal

on 2 October 2013

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Transcript of L'OREAL Marketing

Is the message clear or confusing to the consumer? Beauty for Everyone How it all began... In 1907, Eugène Schueller, a young French chemist and future La Cagoule supporter, developed a hair dye formula called Auréale. L’Oréal got its start in the hair-color business, but the company soon branched out into other cleansing and beauty products. Now... L’Oréal currently markets over 500 brands and many thousands of individual products in all sectors of the beauty business: hair colour, permanents, hair styling, body and skin care, cleansers, makeup and fragrances. L’Oréal’s mission is broadening in response to the vast diversity of populations.
The exploration of new scientific and technological territories is being enriched by this global dimension.
Knowledge of different cultures and rituals worldwide enables the laboratories to anticipate and invent the products of the future. Branded Identity is when a company uses different brands for their products that function independent from each other and the company’s brand. Uses Branded Identity as its branding strategy It followed a multi brand strategy i.e same kind of products under different brands

It helps to adapt market differentiation and improve market share by providing equal opportunities to all brands.

It encourages inter-brand competition

Self competition among brands gives ample freedom to develop and innovate better products which helped to differentiate amongst L'Oreal brands and assured that brands image did not overlap. Positioning Stragegies Most Innovative

High quality

Advanced products

Affordable price

Only cosmetic brand in the world that has products in all segments consumer, luxury, professional and pharmacuetical. Market Segmentation Does the company have too many brands? Is it a good strategy to integrate few brands? Should the company focus on top selling brands and make them bigger or have a mix hybrid strategy and focus on full basket of products. Pro's Con's Better market positioning Obtaining greater shelf space and leaving little for competitor's product It helps to adapt market differentiation and improve market share by providing equal opportunities to all brands. It encourages inter-brand competition Self competition among brands gives ample freedom to develop and innovate better products which helped to differentiate amongst L'Oreal brands and assured that brands image did not overlap Thank you
Team Bing
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