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JH Propaganda Presentation

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by

Tina Ham

on 1 March 2017

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Transcript of JH Propaganda Presentation

Propaganda
What is it?
Techniques used
to influence
opinions,emotions,
attitudes
or behavior.
Is intended to make
us accept or approve
something without
looking closely
at the evidence.
Makes audience
believe in
something or want
to do something. Most of the propaganda devices utilize emotion and avoid critical thinking.
Band Wagon
Emotional Appeal
Testimonials
Plain-Folks
Snob Appeal
Transfer
Name Calling
Join the
Crowd
Everybody is doing it.
This technique reinforces
people's natural desire
to be on the winning side.
Invoke some type of
feeling; words and
images that affect
the heart.
The use of well-known, respected people to endorse a product or service. A celebrity praises the product. If the famous person believes the product is acceptable, the the idea is the consmers (Us) will believe the product is OK.
Transfer technique uses words and ideas with positive connotations to suggest that positive qualities should be associated with this product, matter, or person.
is an every day person or people
that sell a product.
Suggesting that association with a person or
product can make you special or rich.
Links a person or idea
to a negative image.
- Wants the viewer
to reject the idea
or product
Guess the Propaganda?
Propaganda
Full transcript