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trabajo julieta

Ivanna Hernandez Ochoa

on 14 February 2013

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Transcript of Hershey´s

The Hershey Company is the leading North American manufacturer of quality chocolate and non-chocolate confectionery and chocolate-related grocery products. The company also is a leader in the gum and mint category. The company originated with candy-manufacturer Milton Hershey’s decision in 1894 to produce sweet chocolate as a coating for his caramels. Located in, Pennsylvania. It all started with a decision GETTING STARTED By 1895, the Hershey Chocolate Company was manufacturing 114 different items in all sorts of sizes and shapes. Many were flavored with vanilla and given luxurious-sounding names like LeRoi de Chocolate, Petit Bouquets and Chocolate Croquettes. Chocolate “segars” and cigarettes were also quite popular. Sweet Chocolate Novelties: 1895–1909 On August 1, 1898, the company adopted a very distinctive symbol for its trademark. The small child in a cocoa bean pod appeared on cans of HERSHEY’S COCOA up until 1936, when it was finally replaced by the block lettering familiar today.
The logo symbol was finally retired in 1968, when the company was reorganized as Hershey Foods Corporation. he Baby in the Bean: 1898 T While his company was successful enough selling sweet chocolate products, Milton Hershey was certain the real market lay in milk chocolate.
Hershey built a milk-processing plant on the family farm in Derry Township in 1896 and spent the next several years developing a viable formulation for milk chocolate.
Finally, in 1899, he cracked the recipe and became the first American to manufacture milk chocolate. Finding the Formula: 1895 – 1904 For his chocolate plant Milton Hershey chose rural Derry Township in south-central Pennsylvania.
For one thing, it was right in the heart of Pennsylvania’s dairy farming country and, therefore, close to the source of an essential ingredient in the making of milk chocolate: milk. Finally, the region was populated by honest, industrious folk. Exactly the kind of workforce every business owner dreams of. Hershey’s Chocolate Factory: 1905 With the onset of World War I, the European beet sugar, which Hershey had been using to make his milk chocolate, became increasingly scarce. So, searching for a more dependable source, Milton Hershey started acquiring cane sugar plantations and constructing refineries in Cuba.
Hershey’s Cuban holdings eventually included 60,000 acres of land, five mills, a 251-mile railroad and, not surprisingly, a school for orphaned children. Hershey’s goes to Cuba: 1916 HERSHEY’S powdered cocoa, has been manufactured continuously since 1894. Also, Hershey was the first to sell chocolate syrup for home use beginning in 1926. While Sprigs, the forerunner of HERSHEY’S chocolate chips, was introduced in 1928.

Not all products under the HERSHEY brand were so successful in the marketplace. HERSHEY’S mint-flavored chewing gum, introduced in 1915, enjoyed only brief popularity. Stepping stones: EXPANDING & INNOVATING A KISS for the whole world The company in 1907 began producing a flat-bottomed, conical milk chocolate candy that Mr. Hershey decided to name HERSHEY’S KISSES Chocolates.
In 1921 machine wrapping was introduced. That technology was also used to add the familiar “plume” at the top to signify to consumers that this was a genuine HERSHEY’S KISSES Chocolate.

HERSHEY’S KISSES Chocolates were wrapped in colors other than silver for the first time in 1962. HERSHEY’S KISSES with almonds were introduced in 1990
The first successful HERSHEY’S product using white chocolate, HERSHEY’S HUGS, in 1993. Two of the most successful products launched during ‘20s were the MR. GOODBAR and KRACKEL bars. MR. GOODBAR, combining milk chocolate and peanuts, was introduced in November of 1925. SWEET INVENTOR: In 1923, a former Hershey employee named H.B. Reese decided to start his own candy company out of the basement of his home.
Despite its dependence on only a single product, Reese’s company prospered, and in 1963 the H.B. Reese Candy Company was purchased by the Hershey Chocolate Corporation. Since then, the REESE’S product line has grown to include REESE’S PIECES candies, the NUTRAGEOUS candy bar and REESESTICKS. During the 1920s, the stock market became a powerful vehicle for raising capital. in 1927, Milton Hershey decided to take advantage of this fact by reorganizing his company and offering shares to the public.
The initial stock offering in the new Hershey Chocolate Corporation consisted of 350,000 shares of convertible preferred stock, and the opening price was $61.50 a share. It turned out to be quite a bargain. Going public: Mr. Reese and his Cups With the outbreak of World War II, the Hershey Chocolate Corp was already geared up to start producing a survival ration bar for military use. By the end of the war, more than a billion Ration D bars had been produced. In fact, the company’s machine shop even turned out parts for the Navy’s antiaircraft guns. Ration D Bar GOING TO WAR... Another was the company's diversification into pasta manufacturing with the acquisition of San Giorgio Macaroni, Inc. and Delmonico Foods, Inc. The company also expanded geographically, building new chocolate plants in Ontario, Canada and Oakdale, California. GROWING GLOBALLY Up, up and away : In 1968, the newly renamed and reorganized Hershey Foods Corporation announced plans for a nationwide consumer advertising campaign.
Two months later by television and radio commercials, the campaign was an immediate success. Sales of REESE'S peanut butter cups and HERSHEY'S KISSES Chocolates, in particular, rose dramatically. Milton Hershey would have liked. Advertising to the nation: In the early 1980s, Hershey executive Jack Dowd met with Hollywood producer Steven Spielberg and struck a deal to include REESES’S PIECES candy in Spielberg’s upcoming film, E.T.: The Extraterrestrial. When Hershey Chocolate Company President Earl Spangler first saw the movie’s promotional materials, he told Dowd, “That’s the ugliest creature I’ve ever seen.” E.T. Makes a Good Choice The Hershey Company also carries on a significant international presence with operations in more than 90 different countries.
HERSHEY'S International division exports HERSHEY'S chocolate and grocery products worldwide and maintains licensing agreements with partners in nations such as South Korea, Japan, the Philippines and Taiwan. We don't believe Milton Hershey would have been at all surprised to learn that his HERSHEY'S KISSES Chocolates are especially popular in Japan. Hershey’s goes international: The Hershey Company grew spectacularly in the last 30 years of the 20th century. From $334 million in 1969, the company's net sales soared to $4.4 billion in 2004.
The Hershey Company is the leading North American manufacturer of quality chocolate and non-chocolate confectionery and chocolate-related grocery products. The company also is a leader in the gum and mint category. charts: TOP of the By
Julieta Norzagaray The Hershey Company enters a new century Today, The Hershey Company is the leading North American manufacturer of chocolate and non-chocolate confectionery and grocery products. The HERSHEY’S products are known and enjoyed the world over. In fact, the company exports to over 90 countries. With approximately 13,700 employees and net sales in excess of $4 billion. HERSHEY SCHOOL (MHS), founded in 1909 as a school for orphan boys, is a product of the love Milton Hershey and his wife, Catherine, shared for children. Milton Hershey School: BRANDS The school provides a free world-class education, as well as meals, clothing, a nurturing home, health care, counseling and career training, to nearly 2,000 children in social and financial need. Employees are very aware that MHS students depend on the company’s continued success. HERSHEY'S principal product groups include: confectionery products sold in the form of bar goods, bagged items and boxed items; grocery products in the form of baking ingredients, chocolate drink mixes, peanut butter, dessert toppings and beverages. Hershey’s
Hershey’s kisses
Hershey’s bliss
Almond Joy
Kit Kat
There are three main types of chocolate: dark chocolate, milk chocolate, and white chocolate. The ingredients that make up each of these types of chocolate are different and there are specific regulations that define the composition of these products. * Dark chocolate has no official “standard,” or definition in the U.S., but there are standards for both semisweet (bittersweet) chocolate and sweet chocolate, both of which are often referred to as dark chocolate. Semisweet (bittersweet) chocolate contains chocolate liquor with added cocoa butter and sugar. The government standards require at least 35 percent chocolate liquor. Semisweet (bittersweet) chocolate contains chocolate liquor with added cocoa butter and sugar. The government standards require at least 35 percent chocolate liquor. Milk chocolate is the most frequently consumed type of chocolate in the U.S. Milk chocolate contains sweeteners, chocolate liquor, cocoa butter, milk (or cream), and flavors. White chocolate contains the same ingredients as milk chocolate with the exception of chocolate liquor or cocoa powder. Hershey´s Time Line: 1925 MR GOODBAR Candy Bar introduced 1926 Hello HERSHEY’S Syrup Hershey’s chocolate chips 1938 And then came KRACKEL Bar.. 1939 HERSHEY’S Miniature’s Chocolates introduced 1941-45 World War II: HERSHEY’S produces more than a billion ration bars for thetroops 1971 Hello the Hershey’s special dark Chocolate Bar 1989 HERSHEY’S SYMPHONY Milk
Chocolate and Milk Chocolate with Almonds and Toffee Bars arrive 1994 Hershey’s Cookies n’ Crème Bar and Hershey’s Milk Chocolate Nuggets introduced CATEGORY: CHOCOLATE CANDY SUGAR CONFECTIONERY GUM & MINT BAKING PANTRY & nacks 1928 Hershey is committed to providing products that meet your dietary needs, and many people today are interested in gluten-free foods.

For your convenience, the current products listed below have been fully evaluated and qualify as gluten free using standards proposed by the US Food and Drug Administration (FDA). Please note this list is not all inclusive as we have other gluten-free confections.

The U.S. Food and Drug Administration issued a warning letter to Hershey (NYSE:HSY) in February stating that the company had some relabeling to do, Reuters reports. According to the FDA, having “plus” and “fortification” on those bottles violated federal law because the nutritional content listed on the labels did not meet the guidelines required to substantiate such claims.

Shortly after receiving the letter Hershey modified the products’ labels, but did not make changes the syrups. SPECIAL DIETARY NEEDS S Where is Hershey´s Major competitors
Russell Stover Financial information (thousands of dollars) w O T S Analysis Huge Market Share in North America.

Marketed under more than 50 brand names. STRENGTHS: The name “Hershey” became a household word.

Hershey acquired or purchased many corporations in America. Huge man power approx. 13,700 full-time and 2,300 part-time employees.

Increasing sales 3 to 4 percent annually. Less than 10 percent of Hershey’s sales are generated outside the United States.

Lack of experience of International Market. WEAKNESSES: Very few multinational distributors.

They are not able to adopt “Global Channels of Distribution”. OPPORTUNITIES: Emergence of International Market.
Innovation in the product. Innovation in low fat and functional candy category.
They can adopt “Global Channels of Distribution”. THREATS: International Competitors. Change in Consumer’s life style towards low fat and healthy food. This is one of the most creative ways to bring Hershey’s found messages and spread love. The car is Kiss mobile as three chocolates (2 kisses and a hug from Hershey)
"Every child deserves hugs and kisses." Kissmobile: A way to advertise * Lucky for you, there is more than one SWEETEST PLACE ON EARTH.
Attractions include the free HERSHEY'S GREAT AMERICAN CHOCOLATE TOUR VISIT HERSHEY´S BRANCHES: Shangai Times Square Chicago Niagara Falls Dubai Singapore Organization of Chart In the United States, Hershey is number one in the chocolate category with a 43.2% market share. Mars holds second place with 30.8%, while Nestle has a 5.9% share.

Hershey reported net sales of $6.1 billion for fiscal 2011. The company's goal is $10 billion in net sales by 2017. “Hershey’s kisses are delicious”
“A palatable there’s a smile in every Hershey Bar.
Kisses, gift wrap, “be mine”
Hershey Park - "The Sweetest Place on the earth”
Hershey's, “the great American chocolate bar
"Lots of things have changed, but Hershey's goodness hasn't Slogans for their products - HERSHEY KISSES LPGA PLAYERS CHAMPIONSHIP






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