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8

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by

Prezibase Designs

on 17 March 2015

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Transcript of 8

Fundraising Event Management
with Michelle French
Event Marketing, Outreach and Branding Design
Thank you
Invitations & RSVP Tracking
Save the Date
Information
Branding
Timing
Mailed
Electronic
Save The Date
PUT

THIS
ON

YOUR
CALENDER
Save The Date
RSVP Tracking
Branding
Easy to link
Pertinent information
Easy!
Online Registration Form
Test-run
Invitation
RSVP Card
First Class
Bulk Rate
Mailed invitation
RSVP Tracking
RSVP Cards
Staff to Manage
Phone Calls
Online
RSVP Methods
Real Time Tracking
Website
Type of Registration Site
Register
Button / Link on Homepage
Easily link to Registration
Branding
FAF / Fundraising
Social Media
Social Media
Use for post-event leveraging
Photos
Use to thank (promote / introduce) Sponsors
Use to Highlight Elements added to the event
Use to Promote Registration
Advertise for next event
Incorporated in overall Social Media Strategy
PR – Press & Media Relations
Strategically
Allocating a seat
Invite Media
Compose a Press Release
Use to Create Buzz
Incorporated in overall PR Strategy
Event Program / Journal
Past year’s copies can
be used for marketing
Donors / Sponsors

Marketing Outreach
Onsite Branding
Onsite Branding
Ideas for Branding
Ideas for Branding
Ideas for Branding
Step & Repeat
Room Décor
Room Décor
Mission Facts
Staging & Set Design
Photography
Shot Lists
Socialite Magazine + Photography
Post Event Marketing Usage
Thank You Gifts
Glassware
Cards from beneficiary
Sponsor Gift
Staff Roles & Responsibilities
a
Staff Roles & Responsibilities
Finance
Press Contact
Registration
Greeters
Keys to Staff Engagement at the Event
Discuss event logistics that pertain to them
Provide information specific to their role
Discuss Expectations
Share a Timeline
Executive Director & Development Staff
Work the Room & Make Connections
Donor Interaction
Sponsor Greeter
Tips for Securing Quality Volunteers
Local Volunteer Center
Volunteer Organizations
Minimum Requirement
Corporate Volunteer Programs
Tips for Securing Quality Volunteers
Have a Volunteer Room
Make Check-in smooth
Engage a Volunteer Coordinator
Know Your Need
Clearly communicate what you need of them and your expectation
Make them easily identifiable
Orientation & Training
Volunteer Training Sheets
Explain the timeline
Thank them!
Introduce yourself and your organization
Have someone take them to their designated spot
Clear instructions
Managing Volunteers
Communication with the Volunteer
Communication with Volunteer Coordinator
Structure
Well Done!
Post-Event Responsibilities
Keeping the Honoree Engaged
Follow-up Meeting
Keep them informed
Ask them to attend next year
Ask them to sit on the Committee, or the BOD
Let them know the need that is still there
Thank You Notes &
Acknowledgment Letters
Timing
Signer
Tax Letter
Thank you
Who should receive:
Final Budget
Calculate Revenue from the event
Collect Final Expenses / Invoices
Opportunity Drawing
Auction
On-site Donations
ROI Analysis
Evaluate the Impact Factors
Staff Resource
Evaluate the Cost to Raise a Dollar
Evaluate the Revenue
Tracking Guest Experience
Survey’s
Your Team
Venue / Vendor Feedback
Committee Feedback
Determine Net Revenue
Event Debrief
Name & Address
Guest(s) Name
E-mail & Phone
Options
Who are you going to invite?
Invitation
RSVP Card
Personal Notes
First Class
Bulk Rate
Mailed invitation
Information
RSVP Date
Who are you going to invite?
Full transcript