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Fashion Insider

Assessment 2 for EPP 2013 by Maja, Samantha and Sophie
by

Sophie Ritter

on 5 December 2013

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Transcript of Fashion Insider

Fashion Insider
Networking Event
by Samantha Weir, Maja Mihić and Sophie Ritter

Introduction
It is essential that all members of an organisations know the objectives of an event in order for the goals to be achieved successfully.
Marketing
Operations
Risk Management
Finance
Budget: £1000
Income
Tickets (£5x300) £1500
Sponsorship (Regent's Uni) £1000

Expenditure

F&B £1500

Total Spend: £1500

Left over (Profit):
£1000


Bibliography
Conclusion
Established how we will create a high quality educational and networking event
Profit will go to future 'Insider' Events
Fashion Insider is setting the standard and reputation of future 'Insider' events
Environment
Segmentation
Geographically; London, RUL

Demographically; Between the ages of 18 and 25, students, primarily female

Lifestyle: Interested in Fashion, Journalism, Luxury Brands and Entrepreneurship
Targeting
Positioning
Reputation of the speakers and industry professionals will help the event position itself as a high quality networking event (USP)
Networking Society collaboration
Open mind as first event
Set up reputation for future events (Marketing Insider, Financial Market Insider, etc...)
Segmentation, Targeting, Positioning
Product
A 1 day event for aspiring fashion students, industry experts and bloggers to network and share their experiences.
Price
Students/Staff: 5£ (total of £1'500)
Guests (Bloggers and industry professionals): Free
Promotion
People
Students of RUL (300)
Fashion Student Exhibiting work (10)
Industry Professionals (Vogue UK, Topshop )
Fashion Blogger Susie Bubble
Mainly B2C and C2C
Staff (Catering, IT, porters, event managers)
Process
Securing Industry Professionals, bloggers and fashion student exhibiting 2 months prior to event. (March 2014)
Marketing will begin 4 weeks in advance for guests. (April 2014)

Physical Evidence
The expectation of the customer will be a formal event with fashion design exhibitions, keynote speakers and a chance to network. We will comply to all of these with:
Refectory and Tuke Hall
Catering
Securing Exhibitors
Securing Industry Professionals and their speeches
Marketing Mix
Project Management
Place
5Ws
What?
Fashion Related Networking Event
B2B, B2C, C2C
Fashion Conference
Bloggers and designers

Where?
Regent's University London
Tuke Hall
Refectory
Who?
RUL Students and Staff (300)
10 RUL Designers
Key note Speakers:
Vogue UK
Topshop
Susie Bubble (Fashion Blogger)

Why?
To give an opportunity for RUL fashion students and students interested in fashion to gain some inside knowledge, ask questions and network with other students and industry professionals.
Networking for students and to establish a link between RUL and fashion industry
Promotion of RUL and our students
Information for students about the industry
How?
Through a Networking Event
Regent's University resources
Promoting RUL Student work
Inviting speakers and companies
Potential recruitment of students
Advice/Information of fashion industry
Executive summary
Content
1. Introduction
2. Marketing
3. Operations & Project Management
4. Risk Management
5. Finance & Budget
6. Conclusion & Executive Summary
7. Bibliography
Books
Bowdin, G; Allen, J; O'Toole, W; Harris, R; McDonnell, I (2011).
Events Management
3rd ed. London: Elsevier Butterworth-Heinemann.

Beloviene, A et Al. ('Unknown'). Event Management Handbook. Event Management Handbook, p47 - 65.

Online:
Chartered Insititute of Marketing (2009).
Marketing and the 7Ps; a brief summary of marketing and how it work
s. CIM Insights: Maidenhead, UK

HSE. (2013). A low rick business. Available: http://www.hse.gov.uk/getting-started/index.htm. Last accessed 28th nov 2013.

Regents Conferences & Events. (2013). Catering. Available: http://www.regentsevents.co.uk/catering. Last accessed 28th nov 2013

Regents Intranet. (2013). Occupational Health & Safety Office. Available: http://intranet/campusservices/healthandsafety/Pages/default.aspx. Last accessed 28th nov 2013.
Objective
1. To introduce RUL students to the fashion industry and vice versa. To get students to network amongst each other.

2. To set up an on-going networking event for Regents College.
Fashion insider to set it off
Future events eg. Marketing Insider, Finance Insider.

To complete a successful launch to establish a positive reputation.
Collaboration with the Regent's Networking Society
SMART
Specific
Networking Event, B2B/B2C, C2C
High quality
Speaking with London fashion industry professionals
Networking within RUL community
Eye-opener
Showcase for Regents Fashion Students
Measurable
300 Guests; via ticket sales and online registration
Speakers; Vogue UK, Topshop, Susie Bubble via email and phone
On site team: To ensure high quality is achieved
Tech.
Management Team
Caterers
Maintenance
Porters

Agreeable
Planning ahead
Securing speakers/exhibitions in advance
Ensure high-quality event
Realistic
Budget Restrictions
Guest Restrictions
Organisation
Human resources
Management team
Available resources (RUL)
The online sign-up method
Organising exhibitors ahead of time
Time Specific
Planning time: January - execution
Tuesday, 6th May 2014.
Non-negotiable
External speakers/exhibitors involvement.
Logistics
Tactical System
Management Team with Networking Society
Speakers/Exhibitors
Guests
On site management
MC
Venue Booking - Regents Room Booking (Mrs Benning)
Room Set up – Porters
Venue Clean up - Maintenance
Catering – Catering staff
Tech. Set up - Media Services
Catering Set up and delivery -In house catering
Security - Regents Security


Operational/Control System
Management team - written proposal

Security - Parking - Vouchers
Written confirmation/contracts
Email
Requirements System
Speakers
Exhibitors
Guests
Security
Parking
Venue - Tuke Hall + Refectory
Clean venue spaces

Strategic System
Speakers, Exhibitors confirmed - 1st March
Guests - Online sign up - begin 4 weeks prior to event, close on the day of event
Catering - confirmed 1st April
Tech. - confirmed 1st April
Venues - Bookings confirmed by 1st
-Maintenance aware a week prior to event
Room set-up - Confirmed by mid April
Security - aware of event 2 weeks prior to event
The macro environment is beyond the sphere of control of the managers
The micro environment lies within the manager's control
"
Marketing is concerned with satisfying consumer needs and wants...more often, we are buying expernces or adopting new ideas.
"- G. Bodwin et Al, 2011
Tuke Hall:
370 seats
Regent's Refectory:
400 people standing
Central
Large, open space
Online:
Facebook, Twitter
Regent's Intranet
Email

Offline:
Posters throughout campus
Flyers
Promoting outside Reception

"The segmentation process identifies appropriate target markets" G, Bowdin et Al, 2011.
Helps establish the event's reputation in the industry by correctly targeting the marketing to the right consumer
Promotion:
'Sleek' look of grey and purple advertising campaign
Facebook, Twitter (communication of the target consumer)
Promotion around campus, 'buzz' within RUL student/staff body


"Marketing is the management process responsible for identifying, anticipating and satisfying customer needs profitably."- The Chartered Institute of Marketing
Fashion
Insider
Competition
“Logistics is the process of ensuring all goods and/or services are in the appropriate place, at the correct time and in the required condition, in other words, it is the process which confirms all necessary requirements and support for events are fulfilled.”
(Beloviene, A)
.
London Fashion Network and 'TFN Recruitment Fair'

Fashion Angel

Fashion and Beauty Insight
Fashion Insider USP
Intimate
Organised by students
At RUL premises
When?
Tuesday, 6th May 2014
5PM - 10PM
“Any future incident that can influence the event negatively” - G. Bodwin et Al, 2011
Stakeholders:
Primary: Regent's University, students, exhibitors, contractors, volunteers, employees
Secondary: Transport and classes

Risk assesment:
Hazards: Who is at risk:
• Slips, trips and falls • Employees
• Falls from height • Students
• Faulty Building Fabric and Services • Contractors
• Cleaning and use of chemicals • Members of the public (industry professionals, speakers)
• Fire
• First aid
• Hygiene and comfort
• Display Screen Equipment
• Electrical equipment
• Food poisoning

Existing Controls:
Corrective actions are taken for every hazard before and during the event by Regent's Risk manager. On duty to make sure that everything runs according to plan. (Jolene/Stuart/Jill)

Further control:
To prevent fire papers from walls are removed by cleaners and any information or course work is put into glass fronted display boards.
Introduction and Operations: Samantha
Marketing: Sophie
Risk Management and Finance: Maja
5£ entry
"Project Management oversees the the initiation, planning and implementation of the event as well as the monitoring and shutdown"

(G. Bowdin et Al, 2011)
Implementation
Execution
Shutdown
Full transcript