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Student Cookbook Application

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by

Shelina Sars

on 15 October 2013

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Transcript of Student Cookbook Application

Student Cookbook Application

Student Cook Application
Introduction
Lana van Nuissenburg
Shelina Sars
Vivienne Schreuder
Gabija Masionyté
Angelica
How not to cook
Who is our target group?
Students who live on their own and want to cook for themselves or others.
SWOT Analyse

Strengths:
Low Costs
Knowledge of who the target group is
Successfull marketing strategies
Weaknesses:
Return on investment insecure
Possibility on no profit
No experience in how to set up a successful company
Opportunities
Building client relationships and rewarding them
New potential market
Excisting product converting in an easier way to cook
Threats:
More competitors
Not enough knowledge about succesfull applications
Unique Selling Points
Articles of food critics like Jamie Oliver, Ron Blaauw and John Kocken.
Mood chapters
Healthy food
Discounts & coupons
Pictures & movies of meals
Where you can shop cheaper
What to do with leftovers
Statistics on 150 surveys
Financial
Research through survey gave an application over a book
Update is possible
user-friendly
Better for environment
Easier access to target group
Why did we choose
an application?
Marketing
Hangover

• 8 whole grain tortillas (we used fajita-sized tortillas)

• 1 cup refried black beans or regular refried beans

• 1-1/2 cups salsa

• 1 small sweet onion, diced

• 1 envelope taco seasoning

• 2 large tomatoes, diced

• 1 head romaine lettuce, chopped

• 1 cup Mexican-style shredded cheese
Example of hangover meal
Flyers
Fosters
Gadgets with QR code
HvA, UvA, librarys, supermarkets, food fairs, student sororities, student cafés like Crea & Kriterion
Approach schools
See what you get
Layout logo and application
Elevator Pitch
Why do we care?
For whom do we make the application?
What is our product?
Why are we different?
Questions
and Answers
End of presentation
Thank you for your attention!
Icon application
Full transcript