Send the link below via email or IMCopy
Present to your audienceStart remote presentation
- Invited audience members will follow you as you navigate and present
- People invited to a presentation do not need a Prezi account
- This link expires 10 minutes after you close the presentation
- A maximum of 30 users can follow your presentation
- Learn more about this feature in our knowledge base article
Do you really want to delete this prezi?
Neither you, nor the coeditors you shared it with will be able to recover it again.
Make your likes visible on Facebook?
Connect your Facebook account to Prezi and let your likes appear on your timeline.
You can change this under Settings & Account at any time.
Student CM 380 Social Judgment Theory
Transcript of Student CM 380 Social Judgment Theory
How individuals compare a message (i.e., position) to their beliefs/attitudes/values (i.e., anchor)
Source's positions fall within a receiver's:
Latitude of acceptance
Latitude of rejection
Assimilation: appear closer to a receiver's anchor
Contrast: show opposition is further from a receiver's anchor
Value- Based Debates
*try for incremental changes
Implications for Communicators:
Message must fall within latitude of acceptance or latitude of noncommitment
Beware boomerang effect
Note politician's vagueness
Universal background checks
Assault weapon ban
Limit by trimester
Limit by procedure