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Tesla Motors Company Overview

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by

Raymond Brown

on 22 October 2012

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Transcript of Tesla Motors Company Overview

Today's Agenda
Company Profile
Key Decision Makers Portfolio
Product & Services
Competitive Analysis Company Overview Strategic Issues SWOT Analysis
Identify key issues
Reality Tree
Alternative Issue
Matches performance and beauty of the world's most coveted cars.

Base price of $109,000/ luxury "young, eco-hip rich target market."

The first production automobile to use lithium-ion battery cells.

0 to 60 3.7 sec/ 245 miles per charge/ 0 gas emissions

Over 2,300 Roadsters sold worldwide.

Profits are used to pay for development of the low cost family car. Products Moderate Substitute products Porters Five Forces
Of Competition HIGH Threat of Potential Entry High Bargaining Power of Suppliers Bargaining Power of Buyers Top seller in the high performance fully electric car market Strengths One of the only manufacturers of advanced electric powertrain components More innovative designs No strong position in market value for cars Weakness Only makes electric cars Unable to peak production on time Emerging markets and expansion abroad in India and Singapore. Opportunities Manufacturing powertrain components. Wholly owned subsidiaries domestic and abroad. Other car companies consideration of the electric car market Threats Lack of innovative design Regulations against the manufacturing of certain models Demand for EV vehicles is increasing
Established luxury vehicles wish to expand into EV market 2,000 parts sourced globally
Over 150 suppliers
Panasonic
Lotus Cars Limited High Buyers Market

Increase in Options for electric vehicles High Tesla Motors Company Overview S.W.O.T. Team Consulting Group
Raymond Brown
Zayd Babb-Alibey
Julian Dudley
Malcolm Farrar
Christian Eddings
Jonathan Davis Tesla Roadster Model S Model X Dependence on Suppliers Model S contains products produced by 200 suppliers.

No qualified alternative.

Exposed to multiple potential sources of delivery failure.

Source disruptions cause delays in production process. Tesla Motors company mission statement is to "Move from a mine-and-burn hydrocarbon economy towards a sustainable, solar electric economy".
-Elon Musk Company Mission Competitiors No written agreement with all suppliers, creating uncertainty

If there is increased demand, there is no assurance that supplies will be available

Loss of any limited or single source supplier leads to delays in deliveries of vehicles The powertrain component is one of the most important parts in an electric car. Competitive Advantage Alternative Government Safety Regulations Safety regulations can potentially limit growth

Electric Vehicles must meet noise standards for the safety of blind pedestrians

Tesla Motors has no control over these regulations and must abide by them Identify Key Issues Stock Price Trends

Analysis of the Financial Statements

Managing Brand Reputation They will be assisting more popular companies such as Toyota and Daimler in their production of electric cars. Efficiency in the production of their cars. Competitive Disadvantage Strong customer loyalty Tesla’s marketing techniques are not strong in that they have a hard time in reaching a viable target market. Stakeholders Company Profile • A Clean Start: A Sillicon Valley approach means we move fast and constantly innovate.• Committed To Electric: Tesla makes the best electric cars and electric powertrains in the world. Tesla technology offers the most efficient path to a sustainable energy future. No Hybrids. No Hydrogen. No Hype.• Built Around The Driver: The driver, the car, and the environment connect in ways they’ve never connected before.• Sparking The Evolution: Tesla’s goal is to accelerate the world’s transition to electric mobility with a full range of increasingly affordable electric cars. We’re catalyzing change in the industry. Core Values A Clean Start: A Sillicon Valley approach means we move fast and constantly innovate.

Committed To Electric: Tesla makes the best electric cars and electric powertrains in the world. Tesla's technology offers the most efficient path to a sustainable energy future. No Hybrids. No Hydrogen. No Hype.

Built Around The Driver: The driver, the car, and the environment connect in ways they’ve never connected before.

Sparking The Evolution: Tesla’s goal is to accelerate the world’s transition to electric mobility with a full range of increasingly affordable electric cars. We’re catalyzing change in the industry. Master Plan 1.Build sports car

2.Use that money to build an affordable car.

3.Use that money to build an even more affordable car.

4.While doing above, also provide zero emission electric power generation options. Powertrain Degree of Rivalry Amongst Competitors Moderate Elon co-founded Tesla and continues to oversee the company's product strategy including the design, engineering and manufacturing of more and more affordable electric vehicles for mainstream consumers. Key Executives Stock Price JB Straubel – Chief Technical Officer:
As a co-founder of Tesla, JB has overseen the technical and engineering design of the vehicles, focusing on the battery, motor, power electronics, and high-level software sub-systems. Deepak Ahuja – Chief Financial Officer:
Deepak brings more than 15 years of global automotive financial experience to the Tesla team. As Chief Financial Officer, Deepak brings invaluable insight of a well-versed industry veteran to help Tesla become a leading automobile company in the world. Franz Von Holzhausen – Chief Designer:
As Chief Designer, Franz is responsible for driving the overall design direction of Tesla, and is charged with establishing a world class design competency for all future Tesla design concepts and production vehicles. George Blankenship – Vice President, Sales & Ownership Experience:
George brings to Tesla three decades of retail and design experience at the world's hottest brands. Best known as the chief strategist behind Apple's revolutionary retail stores, he fundamentally changed how people shop for consumer electronics. George joined Tesla in 2010 and plans to do the same for the automotive industry. CEO/Founder
Overseer of the company's product strategy.
Fascinated by EVs for two decades.
(space,internet, and clean energy).
Bachelors degree in physics and business.
Ultracapacitor = energy storage mechanism for EVs.
Launched Tesla's regional sales and service centers across two continents (Europe and Asia).
Secured a $50 million investment and strategic partnership from Germany's Daimler.
Spearheaded a successful cost down program that enabled Tesla to achieve profitability. - TSLA Motors
- S&P Index Financial Condition Contractual Obligations

Increasing Costs World's first premium electric sedan
luxury sedan for the middle class
Base price of $49,500
Model S offers the responsiveness and agility expected from world’s best sports cars while providing the ride quality of a sedan
Model S epitomizes efficiency, embodying the grace and performance of a world-class athlete.
0 to 60 5.6 seconds / 300 MPC/ 0 tailpipe emissions
Provides seating for 5
5 star safety rating
More efficient = eco friendly designed from the ground up to blend the best of an SUV with the benefits of a minivan
designed to offer ultimate utility in a tight, efficient package
Falcon wing doors/ Seats 7
unveiled, not yet in production... Refers to a group of components that generate power such as the engine, transmission, drive shafts,etc.

World's largest vendor of EV powertrains

Far more advanced electric powertrain than any of its competitors.

Tesla also manufactures electric vehicle powertrain components that other automakers may purchase and retail under their own brand names.

Tesla has confirmed partnerships with two other automakers, Daimler (Smart Ev and Mercedes A Class) and Toyota (RAV4). Headquarters: Located in Palo Atlo, Ca.

Employes 2000+ workers with 31 stores and service centers worldwide

Tesla Motors was founded in 2003 by a group of intrepid Silicon Valley engineers who set out to prove that electric vehicles could be awesome.

Industry Sic Code: SIC-371198 Consolidated Balance Sheet Income Statement Dependent on Loan Facility Tesla has received a $465 million loan from US Department of Energy for the development of the Model S and a manufacturing facility

Access to these funds is available through periodic draws until January 2013

The Loan Facility has several standards that must bet met. Failure to meet these standards could result in default. Delays in Production No experience in high volume manufacturing of electric vehicles

Attempting to introduce a number of new manufacturing techniques and technologies

Model S Production will continue to rely on significant investments of cash and management resources Brand Reputation Consumer Skepticism Availability of charge stations

Meeting production times

The mileage per charge Chart obtained from http://money.cnn.com/quote/quote.html?symb=TSLA Chart obtained from www.tesla.com Governmental Programs

Employees

Customers Questions? Strategic Issues Dependence on single source suppliers.

Dependence on Department of Energy.

Inability to meet production deadlines. Summary: Enter at the high end of the market and then lower prices with each successful model. 1. Fidelity OTC- 5,207,064 shares

2. Fidelity Contrafund- 3,583,141 shares

3. American Funds SMALLCAP World A-1,872,593 shares

4. Fidelity Blue Chip Growth- 2,708,654 shares

5.Artisan Mid Cap Inv- 1,684,085 shares Top Shareholders Mistisubishi MiEv Nissan Leaf Chart obtained from http://money.cnn.com/quote/quote.html?symb=TSLA - General Motors
-Toyota Elon Musk – Chairman, Product Architect and CEO Competitive Strategy "Uniqueness and Innovation at a high price" Obtained from Tesla Motors 10Q report www.sec.gov/filings/tsla Tax Incentives $7500 federal US tax credit
Georgia Tax Credit of $5000 (varies between state)
20% of the costs off your electric bill Company Description Tesla Motors, Inc. designs, manufactures, and sells high-performance electric vehicles and electric vehicle powertrain components. The Company owns its sales and service network and sells electric powertrain components to other automobile manufacturers.
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