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LNS Public Relations

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by

Fran Matera

on 15 November 2016

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Transcript of LNS Public Relations

Ana Veciana-Suarez
Goal
Ana Veciana-Suarez Campaign
Society
Strengths
Opportunities
Threats
1. Create cohesive messaging
& marketing elements
Develop new platforms
2. Increase web traffic & social media engagement
Create media kit
Frame as thought leader
Our Client
Situation
Weaknesses
Develop brand elements
Ff
Ff
Ff
Social media engagement
#
Content example guide
Create analogous content
Organize Goodreads giveaway
3. Secure media & blog placements
62% women
38% men
27,000 media impressions
1 retweet
2 likes
Monthly...
470 profile visits
Daily...
6 bookstores
in 3 different states
of the carried
Ana's books
2
6
Evaluation & Results
Qualitative
Quantitative
Ff
Ff
Ff
Production Samples
Target Audiences
Key Research
Before Implementation Phase...
Blog placement
Politics
Economy
Culture
Pat Jackson's
Behavioral Public
Relations Model
https://anavecianasuarez.wordpress.com/
http://anavecianasuarez.com/
Strengths
Weaknesses
Opportunities
Threats
Full transcript