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Marketing Research Final Presentation

Marketing proposal regarding an alternate source of food for students at Clarkson University.
by

Andrew Washuta

on 5 August 2013

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Transcript of Marketing Research Final Presentation

Data Analysis Our data analysis showed that all means fell within a 95% confidence interval to support our main hypothesis. Results MARKETING FINAL PRESENTATION AGENDA introduction problem
definition causal
model hypothesis research
design results data analysis questions PROBLEM DEFINITION Operational hours of Clarkson's dining halls are not adequate enough. There are often students with an excessive amount of meals left over at the end of the semester. Causal Model { Extended Hours
Variety of Meals
Interest
Alt. Service
Location
Type of meal plan
How many meals left
Wait time
Convenience of hours INDEPENDENT
VARIABLES service demographics Gender
Age
School Status } DEPENDENT
VARIABLES { intent Convenience of hours
Content with hours
Likeliness to use extended hours
Reinforce } HYPOTHESIS H : H : O A Clarkson students would use a late-night alternative dining service for meal plan, if given the opportunity. Clarkson students would not be interested in a late-night alternative dining service for meal plan. ---------------------------------------------------------------------------------------------------- FREE RESPONSE Research Design Questionnaire Break-Down ------------------------------------------------------------ Survey consisted of LIKERT SCALE RATIO SCALE Ex: The operational hours of on-campus food services are _________ Inconvenient Convenient ---------------------------------------------------------------------------------------------------- On average, how many meals do you have left at the end of the semester? none 1-10 11-20 21-30 31+ Which type of dining service do you use? _________ All you can eat (ie. buffet style, Ross-Brooks) _________ Retail Cafes (ie. Concrete Cafe) _________ Grocery store (ie. POD) _________ Made-to-order (ie. Student Center)
Mean = 5.81
Standard Error = 0.12
Median = 6
Mode = 6
Standard Deviation = 1.10
Sample Variance = 1.21
Kurtosis = 0.89 Skewness = 0.98
Range = 5
Minimum = 2
Maximum = 7
Sum = 459
Count = 79
Confidence Level(95.0%) = 0.25 LCL = 5.56
UCL = 6.06 Clarkson students think the alternative dining service would be beneficial. Mean = 3.03
Standard Error = 0.16
Median = 3
Mode = 3
Standard Deviation = 1.39
Sample Variance = 1.92
Kurtosis = -1.21 On a 7-point scale from not beneficial to very beneficial. LCL = 2.71
UCL = 3.34 Skewness = -0.05
Range = 4
Minimum = 1
Maximum = 5
Sum =239
Count = 79
Confidence Level(95.0%) = 0.31 Clarkson students will have meals left at the end of the semester. On a 5-point scale from 0 to 30+ in increments of 10 Mean = 3.05
Standard Error = 0.13
Median = 3
Mode = 2
Standard Deviation = 1.16
Sample Variance = 1.36
Kurtosis = -0.64 LCL = 2.79
UCL = 3.31 Skewness = 0.15
Range = 5
Minimum = 1
Maximum = 6
Sum = 241
Count = 79
Confidence Level(95.0%) = 0.26 Students are not currently content with dining hours. On a 7-point scale from strongly disagree to strongly agree Students are not content with current service hours. There is a high likeliness of late night meal plan use if implemented. Students are paying for meals that go to waste at the end of the semester. H : H : O A Clarkson students would use a late-night alternative dining service for meal plan, if given the opportunity. Clarkson students would not be interested in a late-night alternative dining service for meal plan. Any Questions?
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